Email marketing offers an incomparable return on investment, enabling you to construct a community and foster relationships with your customers. However, without the proper infrastructure in place for email marketing, it becomes near impossible to connect with potential subscribers and clients in order to increase engagement, build connections, gain more leads and boost sales. We have compiled this list of premier email marketing platforms available today. Whether you want to gain new subscribers, increase customer engagement, or generate more sales leads, this list of email marketing platforms will provide the ideal solution. With a range of unique features available for each platform to explore and take advantage of, it is simple to find the right fit for your business goals.
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What Is An Email Marketing Platform?
Before getting to the list, it is essential to just go through what an email marketing platform is. With email marketing software, you can easily create and control all of your digital communication. Cloud-based SaaS (Software as a Service) platforms provide unparalleled access to the best available features when it comes to sending out email campaigns – from newsletters and promotions to recovering abandoned carts. High-quality tools allow for swift and efficient delivery with minimal effort on your part.
Campaigner
If you’re seeking a tool that can assist with your multi-channel marketing strategy, Campaigner is definitely worth investigating. It boasts advanced email automation capabilities and includes remarkable features such as creating automated workflows, tracking conversions, building trust among prospects through nurture campaigns and personalizing emails for maximum impact.
With more than hundreds of responsive and ready-made templates, Campaigner can provide you with the help you need with designing your email. While most email marketing platforms offer a variety of choices as well, what makes Campaigner unique is its template management system offering restricted access along with tagging features that make it easy to organize your templates if part of a larger team. Utilising an integrated image editor, you can customize your visuals without the need to jump between programs. This takes it one step further by making editing capabilities easier and more accessible than ever before.
Its reporting features are particularly remarkable. It provides the classic open and click rates, but its inclusion of geolocation reporting allows you to track your email campaigns’ performance by location with incomparable precision.
Key Features:
- A/B testing
- Email templates
- Sign-up forms
- Triggered campaigns
Pricing:
Pricing starts at $59 per month for up to 5,000 contacts.
Sendinblue
Sendinblue is the perfect one-stop shop for all your communication needs. It covers everything from Email and SMS to CRM, Facebook Chat, and beyond — allowing you to fully connect with your customers at any time. Its user-friendly email builder makes it easy for you to create eye-catching emails quickly. But what truly sets Sendinblue apart is the unique combination of features that enables businesses like yours to take advantage of automation – so you can focus on the tasks that matter most without taking up too much of your time. By leveraging chat, SMS marketing, Inbox, CRM and automation features within the platform, you can construct more attractive and engaging email campaigns with ease. Additionally, advanced Facebook Ads integration allows for simple retargeting of existing contacts as well as an innovative way to attract prospective leads.
Key Features:
- 60+ responsive email templates
- Built-in CRM
- Built-in Chat and SMS
- Contact Segmentation – (more relevant emails targetting small batches of contacts with customised messages)
- Facebook Ads for lead generation
- Shared inbox to track customer email history
Pricing:
Sendinblue makes email marketing easy and affordable by offering free service for up to 300 emails per day. For more advanced features, priced plans start at $25/month for 20,000 emails.
Omnisend
Omnisend is a comprehensive email marketing automation system specifically catered to eCommerce stores. With automated emails, segmentation tools and the ability to send SMS messages you can take your newsletters even further and increase sales. The pre-built automation for cart abandonment, welcome series, and transactional emails allows for smooth interactions with customers that will help drive conversions in no time.
Key Features:
- Crafting professional, eye-catching emails without coding has been made easier than ever with our library of templates! You can easily personalize these to reflect your brand and add products, and dynamic discount codes and even save them for future campaigns.
- With a vast Automations Library to choose from, you can create tailored workflows for every aspect of your customer journey with ease.
- Omnisend provides segmented targeting for campaigns and automation over all channels, giving users unparalleled marketing capabilities.
- Pop-ups and forms are incredibly effective tools for capturing leads.
- Reports and analytics provide valuable insight into the success of sales campaigns, enabling us to identify which strategies are most effective.
Pricing:
Get started with Omnisend for free, where you can send up to 500 emails each month. If your needs go beyond that, our pricing starts at just $16/month and includes SMS credit as a bonus on higher plans.
SMTP
SMTP stands out from the rest of the email tools on our list with its specialized offerings. Instead of providing multiple features for visual aspects, it focuses solely on delivery. For an economical cost, SMTP grants access to their reliable SMTP relay services as well as a top-notch tracking system that ensures successful high-volume emails are sent and received every time. Every month, its dependable email delivery platform dispatches billions of emails to make sure they get properly sent. Furthermore, it is a great solution for transactional emails as well. It can instantly trigger automated and transactional messages with ease – delivering them much faster than the competition.
Key Features:
- Better delivery rates
- Reputation Defender is an optional feature that proactively monitors the well-being of your email list by suppressing any invalid addresses.
- A multitude of transactional emails such as account updates, password resets, privacy policy notices and receipts are included in the mix.
- Plug-and-play integration with marketing tools
- Comprehensive reporting
Pricing:
Pricing starts at $25/month for up to 50,000 monthly emails.
ActiveCampaign
ActiveCampaign is an ideal email marketing option for small business owners or content creators, due to its cost-effective pricing. Not only that, but it offers all the features you would expect from a great platform – such as automation, segmentation and triggered emails – plus more advanced options like Geotracking which reveals where your subscribers come from. ActiveCampaign also provides managed deliverability and multi-user editing so that multiple fields in an email can be updated with subscriber information at once.
Key Features:
- Segmentation and dynamic content make it incredibly effortless to craft personalised messages that are tailored specifically for the right contacts
- Personalised emails with respect to the contact information you have
- A/B testing to identify the best-converting emails
- Use simple split testing to make your emails get more opens, clicks, and buys.
- In-built landing page builder.
Pricing:
Prices begin at $29/month.
Also Read: Advantages & Disadvantages of Advertising
Drip
Drip is one of the best email marketing platforms available for eCommerce businesses. With its flawless integration with common eCommerce frameworks such as Shopify, WooCommerce, and Magento, Drip enables you to tailor your messages based on a variety of criteria like clicks, purchase history, email opens and more using CRM data from within your store.
Drip stands out from other email marketing platforms by integrating SMS marketing. Through customized SMSs, you can promote your brand in a variety of ways – such as abandoned cart reminders and promotional deals. This allows businesses to reach their consumers on multiple channels while ensuring they have the best possible user experiences.
Key Features:
- With eCommerce CRM, you can gain invaluable insights about your customers for the purpose of crafting highly specific and tailored email marketing strategies that will undoubtedly yield successful outcomes
- Keep in touch with your customers on every platform, from email to SMS and even social media. Make sure you always stay connected
- Boost your business’ marketing decisions by connecting your eCommerce store to Drip and gathering accurate revenue-attribution data
- Grow your buyer relationships through the power of SMS automation
- Analyzing and tracking email campaigns through segmentation and reporting
Pricing:
Free trial offers are availed by Drip and pricing begins at $39/month.
Keap
Keap isn’t just an ordinary customer relationship management service, it is a powerhouse of email marketing and automation tools that have placed it amongst the best email platforms. With automated workflows, stylish email templates for quotes, invoices and proposals as well as integration with other business apps – Keap stands out from the rest. The real advantage of this platform lies in its automation and CRM capabilities, which help you convert current customers into regular ones without much effort. The software of Keap amalgamates with your other preferred business tools and applications quite easily, making it the ideal choice for eCommerce brands that are expanding their MarTech stack.
Key Features:
- Amplify your growth and success with advanced marketing, sales automation, tailored campaigns, and app integration.
- Seize fresh leads, allocate tasks, and initiate tailored messages automatically.
- Utilize Keap to effortlessly organize your contacts and leads while simultaneously syncing them with Outlook and Gmail.
- Leveraging data from revenue reports and analytics that the platform enables empower more informed decisions.
Pricing:
Keap offers a free trial but for the paid version, pricing starts at $129/month.
Constant Contact
Constant Contact allows you to craft professional email campaigns without the need for an expert. Its cutting-edge email editor makes it effortless to customize and design eye-catching emails that showcase perfectly on any device. It is a great option for smaller brands, non-profits, and online stores looking to expand their customer base with automated social marketing tools, website-building capabilities, and lead-generation opportunities. You can upload contact lists from various places like Excel or Outlook and Salesforce.
Key Features:
- With a sophisticated email editor, you can create visually appealing emails that look professional and capture your audience’s attention
- Email marketing automation includes a welcome email for new subscribers, contact segmentation, resending emails to non-openers, powerful list-building tools and triggered email series
- High level of eCommerce success with smart tools, segmented emails and automated processes.
- In-built website and landing page builder
- Increased business reach through social marketing by posting ads, scheduling content, and performance monitoring
Pricing:
Constant Contact offers a one-month free trial. Pricing starts at $9.99/month.
Mailchimp
Mailchimp is a powerful, well-known email marketing platform for startups and beginners alike. It provides an impressive selection of tools that include automation, A/B testing, lead capture forms, data segmentation templates and personalization to name just a few! But that’s not all – Mailchimp also has much more in store today like free website-building capabilities where you can buy your own domain with the option to create ads and landing pages as well as postcards sent worldwide. Additionally, it also offers social media posts so you’ll never be without amazing content ideas again.
Key Features:
- Harness predictive insights about your contacts to create tailored marketing initiatives that drive leads
- Make your emails stand out by customizing each content block with dynamic, tailored information
- Create custom, tailored customer experiences through the use of logical conditions and branching points
- A/B testing that identifies high-converting messages
- Built-in website and landing page builder
Pricing:
With Mailchimp, you can get started for free with up to 500 contacts and a single audience. For those who are looking for, paid plans start at just $11 per month.
Salesforce
Salesforce’s Email Studio is an innovative and effective email marketing platform that helps you every step of the way, from targeting your audience to creating messages to automating those same messages for maximum impact. With this comprehensive tool, it’s no wonder why so many businesses have chosen Salesforce as their go-to choice for email marketing.
Before you start creating your email, take advantage of the drag-and-drop segmentation tools to construct an optimal subscriber list as well as identify content that is likely to create conversions. After optimising your mailing list, it’s time for crafting high-converting emails! With our customisable templates designed by experts in their field, you can ensure that subscribers remain engaged throughout every step of their journey with your business.
The last step is to make sure your emails are sent at the optimal time. To assist you with this, it provides a delivery schedule that diminishes the workload of your marketing team. Even though other tools may provide more features, if you’re already using Salesforce then their email marketing solutions might be best for you — no need to add yet another third-party tool.
Key Features:
- Drag-and-drop segmentation tools.
- Templates.
- A/B testing.
- Sophisticated performance reports.
Pricing:
The pricing for Salesforce begins at about €400 per month.
One other way of gaining marketing campaigns for your business is to hire a competent and creative digital marketing agency that is able to guide you into investing your resources in the right place to get the best results for your organization.
Also Read: How Can Businesses Benefit From Using Analytics On Their Website