Catalogue photography and lifestyle photography are two different types of photography that are often used in advertising and marketing. Here are the key differences between the two



The main purpose of catalogue photography is to provide an accurate and detailed representation of a product. On the other hand, the purpose of lifestyle photography is to show how a product can be used in everyday life and to evoke emotions and aspirations in the viewer.


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Catalogue photography is typically more straightforward and focused on the product itself. The images are often shot on a plain background and are lit to show the product’s details and features. Lifestyle photography, on the other hand, is more creative and storytelling. The images show people using the product in a real-life situation and often depict an aspirational lifestyle.


Photo by Laryssa Suaid:

Catalogue photography is usually shot in a controlled environment, such as a studio, to ensure consistency and accuracy. Lifestyle photography, on the other hand, takes place in a more natural and varied environment, such as a home or public place.


Catalogue photography often requires minimal post-production work, as the focus is on capturing an accurate representation of the product. Lifestyle photography, on the other hand, often involves more extensive post-production work to enhance the story and atmosphere of the image.

In conclusion, catalogue photography is used to provide an accurate representation of a product, while lifestyle photography is used to create a visual story that inspires emotions and aspirations in the viewer. Both types of photography have their place in advertising and marketing, and the choice between the two will depend on the specific needs and goals of the project.

If you are looking for creative product photography then Brandshark can help you. We have worked on creative photography for skincare, lifestyle, and food products. You can check more about our work on: