Product Photography is a very creative domain allowing artists to combine their ideas and vision to create delectable product images. It’s a fact that humans are visual creatures who process images faster than texts – in only 13 milliseconds. This data is mesmerizing as we have less than a second for our photos per person.

This is why creative product photography is crucial for selling online and clicking professional product images is the ultimate skill required for today’s eCommerce business. In fact, images are the first thing consumers will see before buying products. Creative product photography includes many aspects of products in the image and they need to be authentic, obey true colors, and also depict products in the right tone, mood, and hue. This will make your products eye-catching and intriguing to the customers.

In this blog post, we’ll give you the full rundown on all basics of creative product photography to get a perfect shot.

Set Up The Right Background

The right backdrop can exaggerate your products and make them appealing. White backgrounds are most preferred for creative product photography as they not only place the focus on the product but also simplify the editing process when it comes time for post-production.

Backgrounds can be done right with various other props like a shooting table and a white sweep. This combination creates a perfectly white background suitable for all types of products. Another strategy for backdrops could be to utilize a light tent or a lightbox. This equipment has translucent walls which create evenly distributed lights around the objects in focus and bring shine to the photos.

Adjust the Lighting

Perfect lighting is one of the most effective elements in creative product photography. It is a must for satisfying results. Lightings basically are of two types: artificial and natural.

Natural lighting is suitable for every product category – food, clothing, accessories, jewelry, etc. – you can show every product in its true colors. A window arrangement is always the favored choice for the most natural lighting while filming inside.

Studio lights are an excellent choice for filming inside at any time of day. Allow sufficient lighting to cover every edge of the product to get the best studio effects. The perfect background and quantity of lighting can further help you modify the tone and atmosphere of your product photographs.

Basics About The Product

Placing your product in the spotlight can take a few tries to get the angle, lighting, and position just perfect. With everything in place – the background with white sweep, lighting, and camera positioning – you can click multiple images of your product to obtain a flexible amount of choices to consider during post-production.

Additionally, context-lifestyle photographs showcasing products in use can work wonders as they communicate a story that people find relatable and form emotional connections.

Representing the true colors of your product in creative product photography makes your brand credible and products real. When people find exact products as in the images they form trustful emotions towards your brand which consequently increases your brand loyalty.

Use Right Equipment

Product photography requires equipment such as a tripod and a camera. These are the basic requirements for a beginner-level photographer. Choosing a nice camera is essential to successful product photography.

It’s not always necessary that a nice camera is only a DSLR, your smartphone also has an advanced camera. It’s just the right settings that will help you achieve your desired photographs. You can always dress up your photos with your backdrop or play around with lighting to get that perfect shot.

You’ll also avoid clicking on fuzzy photos. A tripod comes very helpful in this situation. Tripods help you steady your camera and retain consistency and focus throughout your photos, as well as satisfy all of your clients’ needs.

Final touch-ups and necessary Optimization

The work does not end at clicking pictures – applying final touch-ups and optimizing your images for your website is also as important as clicking product photographs.

You should consider retouching your product photographs to make them look bright and brilliant. With the help of professional photo editing software, you can easily provide consistent lighting, toned colors, and quality to the images. You can also eliminate shadows, objects, and mannequins from your photographs.

Furthermore, posting large-sized photographs might slow down the loading performance of your website, reducing visitors to your eCommerce business. The more the page load time, the fewer visitors would want to visit your website. Fortunately, there’s a wealth of free photo minifying tools with which you can optimize your images and find the right balance.


To sum up everything, creative product photography includes basic steps from setting the right backdrop to lighting the surroundings of the products. This makes you achieve the perfect mood and tone in the images. Next comes your powerful product to be placed at the center of the plot. Using the correct equipment – a tripod and a camera – will help you reach excellence in creative product photography and capture high-quality photographs. Further, these high-quality images are easily editable with proper photo editing software and image optimizers. Consider these basics of creative product photography and click outstanding pictures.

Brandshark is a leading creative digital marketing & web development company in India that also provides specialized services in product photography. Our professionals do high-resolution product photography & video production that captures and highlights the product’s most unique details and creates a strong visual impact on the market.

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