With 46% of the entire population being ‘online’ consistently, social media’s bustling crowd has never been louder! While Facebook is no more about status updates and pokes, Instagram has come a long way leaving aside photo filters. To grow this year, brands need to be authentic, winsome and amiable. Nonetheless, we’ve curated more than a few social media ideas and trends that will bring your content engagement game up the notch. Curious already? Let’s get started.

Voice Search Optimization to save the day!

While you might think of Amazon’s Alexa when you hear voice search, that’s not the only way people are searching. 24% of people have voice-search-enabled TVs or TV remotes. 23% of people have voice search in their cars, 62% of Americans 18+ use a voice assistant on any device. Interestingly, voice search is waterfalling to older generations as well. Voice Search Optimization (VSO) involves enhancing digital content to improve its recognition and relevance, taking into account the unique attributes of audio format, unlike traditional SEO, which primarily focuses on text-based search content. Remember, in the field of VSO, two essential elements are conversational content and long-tail keywords. This powerful combination caters to evolving search behaviors and boosts visibility.

Video and Live Streaming Content

No discussion on social media marketing  is complete without bringing forth videos. Live video is a dynamic, fast-growing industry that presents tremendous opportunities to businesses of all sizes. For instance, the former micro-blogging platform, X (Twitter), seems to be devoting more resources to improving the video experience. In 2023, they launched live streams and real-time video and made it possible for X Premium subscribers to download videos from the app. Live streaming offers real-time content engagement opportunities through sessions like Q&A, behind-the-scenes footage, and product demonstrations. So, chat with viewers, keep a regular schedule, make great videos (not just lots of them), and keep learning! 

AI Revolutionizing Social Media Engagement

If you’re doing all your own social media or relying on your team solely, AI will eventually get the ball rolling. Allow AI to handle your simpler tasks, freeing up the time for you to craft original content elements. This will help you to – generate a list of ideas to expedite your personalized creative process and streamline idea generation to prioritize the core work that propels your business forward. AI algorithms can analyze social media conversations to gauge sentiment and understand how audiences perceive a brand or topic. This insight will eventually help you to tailor your messages resonating with their audience – fostering vivid content engagement.  

Impact of UGC and Content Creators

Although user-generated content (UGC) is not new, it can definitely help you to market your products without appearing sales-y. For instance, images featuring individuals from various backgrounds using your products, or showcasing multiple home décor aesthetics. Likewise, incorporating influencer marketing into your strategy this year will set you apart. Recent studies reveal that influencer campaigns targeting existing products generate up to a 30.5% higher return on investment. Moreover, you don’t have to break your bank to enlist an influencer. Opting for micro and nano influencers is a more budget-friendly option and can actually be more impactful than larger creators in prompting their audiences to take action, such as visiting your website or making a purchase.

Short-form Content and Memes

Consider what constitutes simple, short-form, quick content for your business. Short-form content for social media refers to concise, bite-sized pieces of content tailored specifically for platforms like Twitter, Instagram, TikTok, and Snapchat, where brevity is key. These types of content typically capture attention quickly and are easily digestible for users scrolling through their feeds. 

Similarly, humor remains timeless as there’s always something to be sad about. So why not offer your audience a little chuckle? Memes have the potential to go viral quickly due to their shareable nature. When users find a meme amusing or relatable, they’re likely to share it with their own followers, expanding your content’s reach organically. Memes often resonate with audiences due to their humor, relatability, or relevance. This can lead to increased likes, shares, and comments, boosting content engagement.

Conversational Interfaces and Chatbots

In the dynamic world of social media, chatbots are the ultimate superheroes, ensuring your brand is always there to save the day! With 24/7 availability and lightning-fast responses, they turn every interaction into an unforgettable experience. By tailoring responses to individual preferences, they add a personal touch that keeps followers coming back for more. Plus, by automating routine tasks, they free up valuable time for you to focus on what really matters – crafting compelling content and building meaningful connections. With chatbots by your side, your social media content engagement is bound to reach new heights!

#2 Strategies

Craft Captivating Content

Delve into your audience’s desires and tastes, tailoring your content for maximum impact. Explore various formats—from vibrant videos to compelling blogs—to discover what truly captivates your audience.

Incorporate Eye-Catching Visuals

Give your posts a visual boost, as they wield the power to skyrocket content engagement. Bid adieu to mundane text-only posts and incorporate visually immersive experience for increased reach.

Stay in the Spotlight

Keep your audience hooked with consistent posting that builds credibility and expands your social media reach. With every post, you’re not just engaging—you’re making waves!

Fuel Content Engagement with Interaction

Spice up your content game with interactive elements like quizzes, polls, and contests. Let your audience be more than just spectators; make them active participants in your brand’s story. This can also help boost personal interaction by fostering genuine connections, starting conversations, and cultivating a sense of community online.

Seize the Seasonal Spirit

Embrace holidays and seasonal events to infuse your content with festive flair. Ride the wave of excitement and broaden your audience’s horizons with timely and relevant posts.

Supercharge with AI and Automation

Unleash the power of AI to elevate your content creation process and optimize posting schedules. Let technology do the heavy lifting, freeing you to focus on what truly matters.

#3 Metrics

Engagement Rate: 

The engagement rate is a vital metric that quantifies the level of social media interaction a piece of content receives relative to the size of its audience. This metric offers businesses insights into the effectiveness of their content in resonating with their target audience, helping them gauge audience content engagement levels and adjust their content strategy accordingly.


Impressions represent the total number of times a piece of content is displayed to users on social media platforms, irrespective of whether they interact with it or not. This metric serves as an indicator of the reach and visibility of the content, providing businesses with an awareness-level measurement for their social media goals. By tracking impressions, businesses can assess the extent of their content’s exposure and its potential impact on brand visibility and awareness.


Reach refers to the number of unique viewers who see a particular piece of content on social media. Unlike impressions, which count multiple views by the same user, reach measures the distinct individuals reached by the content. Understanding reach is crucial for businesses aiming to expand their brand’s visibility and audience reach on social media platforms. By monitoring reach metrics, businesses can evaluate the effectiveness of their content distribution strategies and optimize their reach to target specific audience segments.

Follower Count: 

Follower count indicates the total number of individuals who have subscribed to a business’s social media channels or profiles. It serves as a tangible representation of the brand’s social media audience and signifies the number of users interested in receiving updates and content from the brand. Follower count acts as a key performance indicator for social media success, reflecting the brand’s influence and popularity within its target audience. Additionally, it provides businesses with insights into their audience size and potential reach for future content distribution.

Growth Rate: 

The growth rate quantifies the rate at which a business’s social media following expands over a specific period. It addresses critical questions concerning the effectiveness of social media efforts in attracting relevant followers and expanding the brand’s audience reach. By analyzing growth rate metrics, businesses can assess the success of their audience acquisition strategies and identify areas for improvement. A steady growth rate indicates a healthy and engaged social media following, reflecting positively on the brand’s digital presence and influence.

Conversion Rates: 

Conversion rates measure the percentage of users who take a desired action, such as clicking on a piece of content or a call-to-action link, after interacting with social media content. Tracking conversion rates is essential for businesses aiming to drive social media traffic towards specific conversion goals, such as website visits, lead generation, or product purchases. By analyzing conversion rate metrics, businesses can evaluate the effectiveness of their content in driving user actions and optimize their social media campaigns to maximize conversions and achieve business objectives.

Social Share of Voice: 

Social share of voice quantifies the extent to which a brand is being discussed or mentioned within a particular social media space or industry. It encompasses metrics such as mentions, tags, shares, and retweets across various social media platforms. Monitoring share of voice provides businesses with insights into their brand’s visibility, influence, and reputation within the social media landscape. 


As we draw the curtains on our exploration of the best social media content engagement strategies for 2024, let’s embark on a journey fueled by innovation and creativity. As a leading digital marketing company in Bangalore, we at Brandshark, empower businesses to navigate these trends and unlock their full potential in the digital realm. Be it hyperlocal social media marketing strategies or Artificial Intelligence – let’s not just follow trends but also set them, inspiring others to join us on this exhilarating adventure of digital discovery. Let the expertise of the best digital marketing agency in Bangalore be your guide as you forge ahead, leaving a lasting impression on your audience and achieving unparalleled success in the digital sphere!