Did you know that up to 97% of people looking for purchase, fixing, or customizing their car, start their journey online? Online advertising is the key to convert new leads into dealerships. As more and more customers become tech-savvy, they are looking for dealerships that they want to ultimately visit after doing their research online. If you are not catering to these online buyers, you are losing business to your competitors who are focusing on digital marketing to gain an edge. We are here to tell you 5 ways to generate inquiries and help you focus on car dealership digital marketing:
Pay per click
When starting their car buying journey, most customers go to search engines. This is where the dealership’s online presence comes into play. Pay Per click is an excellent tool for car dealership digital marketing. It lets you control Google search results by using paid ads and helps you to gain users’ attention.
Before your ads appear on the google search results you need to make sure you are catering to the right audience, who are interested in it otherwise the ad won’t be relevant.
After you have an understanding of your audience, you need to choose relevant keywords that will help you reach them. Aim for long-tail keywords with less competition. You should also know the keywords that you don’t want to target to steer clear from the searches that don’t matter to you.
Social media is an important way for automotive dealers to connect with potential buyers. It is an affordable and easy way to market as well as connect with your target audience. Growing a social media account may take some time but you need to be consistent and provide your customers with useful information. You can use it to build brand loyalty, improve customer experience, and influence purchase decisions. It is important to have a strong social media strategy. Create relevant social content that can be shared across different platforms, this will help bring more leads.
This can be very important to boost engagement by displaying inventory, this will increase your customer’s interest. You can also put videos of some of your new arrivals on social media to gain reach and attract buyers. It also offers car dealerships the opportunity to rank higher in the search results. According to a study by Google, over 75% of auto shoppers say that online video has influenced their shopping habits or purchases.
Your website is one of the first things that people interact with. Search Engine Optimization (SEO) increases the visibility of your website when people search for related terms and is an important aspect for car dealership digital marketing. This helps you to drive traffic to your website by naturally placing keywords.
Email is a way to reach your potential customers quickly and easily. When it comes to email marketing, personalization is the key. You can set up your website to collect the email addresses of interested customers and send them emails based on their interests. If used effectively, this can be an important strategy for car dealership digital marketing.
Digital marketing can be complex, you need to have an understanding of your target audience for best results. We at Brandshark solutions, provide our specialized services to answer your demanding requirements with precision.