In a couple of months, elections to constitute the 17th Lok Sabha will be held all across the country. The entire nation is preparing for what is definitely going be a hard-fought battle between the 2 major political parties in the country and other small political parties. The campaigning for the upcoming elections has been going on for a while and all the parties which are set to go head to head are deeply invested in the efforts to gain public attention. The upcoming Lok Sabha election has approximately 900 million eligible voters and it will be crucial for the parties contesting in the elections to get the right message across to these voters.

But how does one reach out to 900 Million people and create an impact? How is it possible to communicate with such a large voter base and sway them?

The answer is Social Media.

In the previous elections, the BJP realized the importance of using social media platforms as a medium to communicate with the voters. With the youth of the country as one of the main focal points, they made sure to reach out to them as extensively as possible through platforms such as Facebook, Twitter, WhatsApp to name a few. The previous elections had first-time voters who were a part of the social media revolution in the country, so it was important to communicate with them and shape their opinion through the mediums through which they interact the most.

Social media has an incredible capability to shape and influence public opinion due to its extensive reach even in the remotest of towns or villages. Political parties are not only communicating through these mediums but they are also measuring the impact of their communication on those platforms using Analytical tools. The amount of efforts that are put into social media communication is a testament to the impact these platforms can create if utilized well.

With the number of people on social media constantly on the rise, it won’t be surprising to see political parties delve deeper into these waters in search of the pearl inside the oysters.