Dofollow and nofollow in SEO are two key elements, each serving a distinct purpose. In the ever-evolving landscape of search engine optimization (SEO), understanding the nuances of link building is crucial for achieving effective results. So, in this article we will hunt through the significance of dofollow and nofollow in SEO as well as provide insights into how to leverage them for maximum impact. 

Dofollow links are the linchpin of SEO, serving as a direct endorsement from one website to another. When a website links to another using a dofollow attribute, it essentially vouches for the credibility and relevance of the linked content. Search engines, particularly Google, interpret these links as signals of trust and authority. For instance, the #1 ranking page in the search results gets an additional 5%-14.5% more dofollow backlinks from new websites each month. 

However, to harness the power of dofollow links, it’s essential to prioritize high-quality backlinks from authoritative websites within your industry. The logic is simple: the more reputable the source, the more valuable the link. However, quantity should not overshadow quality. A few authoritative dofollow links can have a more substantial impact than a multitude of low-quality ones.

  1. Create High-Quality Content:

Craft compelling, informative, and shareable content that naturally attracts links from other websites.

  1. Outreach and Relationship Building: 

Establish connections within your industry and reach out to influencers, bloggers, and other businesses for collaboration opportunities, which may result in dofollow backlinks.

  1. Guest Posting: 

Contribute guest posts to reputable websites within your niche, including a dofollow link in your author bio or within the content itself.

  1. Link Reclamation: 

Monitor mentions of your brand or content online and request that the mention be linked back to your site with a dofollow attribute.

Nofollow links, while not carrying the same SEO weight as dofollow links, play a crucial role in a well-rounded link-building strategy. The nofollow attribute was introduced first in 2005 by Google, Yahoo and MSN in order to fight the comment spam by giving webmasters the option to devalue certain links. 

While nofollow links may not directly contribute to your site’s authority, they have indirect benefits. For instance, a diverse link profile that includes both dofollow and nofollow in SEO links appears more natural to search engines, potentially avoiding penalties for manipulative link-building practices. Websites use the rel=”nofollow” attribute to signal to search engines that they do not endorse the linked content. This is often employed for user-generated content, sponsored links, or to prevent the passing of SEO authority to certain external pages. While 48% of marketers report on “nofollow” links as part of their process, 10.6% of all backlinks to the top 110,000 sites are nofollow. 

  1. Social Media Platforms: 

Utilize social media channels to share your content and include links back to your website. While most social media links are nofollow, they can drive traffic and indirectly contribute to your online presence.

  1. Online Forums and Communities: 

Participate in industry-related forums and communities, including a link to your website in your forum signature. While these links are often nofollow, they can still generate targeted traffic.

  1. User-Generated Content Platforms: 

Content writing services can contribute to user-generated content, such as comments and forums. If your business engages with user-generated content platforms, make sure to include links back to your website. While these links may be nofollow, they contribute to brand visibility effectively.

  1. Sponsored Content: 

If you engage in paid partnerships or sponsored content, ensure that the links are nofollow to comply with search engine guidelines. This practice prevents potential penalties while still providing exposure.

Effectively utilizing both dofollow and nofollow in SEO links in your SEO strategies creates a balanced and natural link profile. This not only aligns with search engine guidelines but also enhances the overall credibility and authenticity of your website. So, in case you’re taking help from a creative digital marketing agency, make sure that they strategically integrate dofollow and nofollow links, directing valuable link equity to key pages. 

However, maintaining this equilibrium is crucial, as an excessive focus on dofollow links may raise red flags with search engines, potentially leading to penalties. Conversely, an exclusive reliance on nofollow links may limit your site’s ability to accrue authority and improve search rankings. So, for businesses aiming to streamline their SEO efforts, partnering with an SEO outsourcing company is a game-changer. These specialized agencies possess the knowledge and experience to navigate the intricacies of link building, ensuring a well-rounded and effective SEO strategy.


What lies clear is, understanding the distinct roles of dofollow and nofollow in SEO is paramount. So, whether you’re the best digital marketing agency in your niche, or taking help from one, integrating these links strategically will propel your website to new heights. You can establish a robust online presence, boost your website’s authority, and improve search engine rankings. Remember, the key lies in a thoughtful and diversified approach. So, prioritize high-quality dofollow links for authority, but don’t underestimate the indirect benefits and natural appeal that a well-rounded mix of nofollow links can bring to your overall SEO strategy.