Social media management case study
Changi lighting social media management
Brandshark managed Changi Lighting’s social media, showcasing its indoor and outdoor lighting solutions. We created lifestyle content, walkthroughs, podcasts, and brand history videos to boost engagement. Instagram followers grew from 3,500 to 8,500 in just five months, with a 0.7% engagement rate.
Our strategy combined creativity and consistency, strengthening Changi Lighting’s digital presence.
FAQ
What does a social media management package typically include?
A typical package includes content creation (images, videos, and captions), content scheduling, social media strategy, engagement with followers (comments and messages), performance tracking, and analytics reporting. Some packages may also include influencer collaborations and paid ad management.
How do you measure the success of social media management?
Success is measured through key metrics like follower growth, engagement rates (likes, comments, shares), website traffic from social media, lead generation, and conversion rates. Performance reports and insights help evaluate the effectiveness of strategies and optimize future efforts.
How can social media management help increase engagement?
Social media management focuses on creating relatable, high-quality content, running interactive campaigns like polls and contests, responding to comments promptly, and leveraging trends. Using formats like reels, carousels, and stories tailored to audience preferences helps boost engagement significantly.
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