We move property buyers from a search to purchase.
Brandshark builds full-funnel campaigns for builders, channel partners and listing platforms – engineered around project launches, micro-market demand and inventory that needs to move.
Case studies
Projects we have worked on.
A selection of residential and township campaigns, with the cost per lead achieved for each project.
Etternia
Premium residential
community
City
Modern integrated
township
City
Contemporary
residential living
144
Plotted development in Bangalore
Golfshire
Golfside Luxury
Living
Finsbury Park
Modern Township Living
Duomont
Premium residential
community
The real problem
Property marketing fails in the gap between a lead and a walk-in.
Lead volume without intent
Cheap forms from audiences that will never buy in your price band.
Launch spikes, then silence
Spend stops after launch week and the project disappears from discovery.
Sales blames marketing
No source, configuration or budget attached to the enquiry.
Inventory sits
Last towers & odd configurations get the same generic campaign.
What we run
A marketing stack built for
how property actually sells.
01
Google Ads for property search
Capture high-intent buyers searching project names, locality keywords and competitor launches, with budgets weighted to the micro-markets that convert.
02
Meta Ads that fill site visits
Creative built around configuration, price band and lifestyle proof, retargeted until the buyer books a visit — not just a form fill.
03
Real estate SEO
Locality pages, project pages and buyer-guide content that rank for ‘relevant keywords
04
Content and social
Construction updates, walkthroughs, RERA-safe messaging and channel-partner content that keeps a project visible through a long sales cycle.
05
Landing pages built to convert
Fast, mobile-first project pages with the price, plan and location clarity buyers look for — plus enquiry forms that survive ad traffic at scale.
06
Launch & inventory campaigns
Pre-launch waitlists, launch-week blitz, and focused pushes for slow-moving towers, unsold configurations and last-phase plots.
Real Estate Performance Metrics
Track What Turns Ad Spend
Into Property Sales
Cost Per Qualified Lead
CPL varies by corridor, channel and lead qualification. Devanahalli Facebook leads can cost ₹160, while ORR Google leads reach ₹520. Corridor benchmarks matter more than national averages.
Cost Per Confirmed Site Visit
With confirmed visit rates ranging from 5–34%, cost per visit varies significantly. WhatsApp automation and follow-up efficiency are major factors.
Cost Per Confirmed Booking
This is the metric that connects marketing directly to project P&L. A ₹5,581 booking cost on a ₹62L property shows the actual marketing spend required per sale.
Campaign Compounding
Booking data is fed back to Google as offline conversions. The algorithm shifts spend towards booking-driving keywords, improving CPL, site-visit cost and booking cost over time.
Who we work with
From a single tower to a multi-city portfolio.
Every mandate is built around the asset – price band, buyer profile, catchment and the sales cycle it lives in. A plotted project outside the city and a branded residence in the core get nothing alike.
developers
residences
developments
office assets
networks
builders
Client stories
Why brands love working with us.
Hear directly from the teams who trusted Brandshark to help move their business forward.
Arjun Mehta
Marketing Head, Residential Developer
We saw a clear improvement in lead quality and site visits within the first few weeks. The campaign felt built around our project, not a generic template.
Ritika Sharma
Sales Director, Township Project
The team helped us turn a slow-moving inventory phase into a focused campaign with better enquiries and stronger buyer intent.
Karan Malhotra
VP Marketing, Real Estate Group
What stood out was the visibility across the full funnel. We could finally connect ad spend with enquiries, visits and actual bookings.
Neha Kapoor
Head of Sales, Premium Villas
Our launch went beyond expectations. The follow-up process and lead quality made our sales team's work much easier.
Vikram Singh
Director, Commercial Projects
Site visit bookings became predictable for the first time. The weekly reporting made every decision on budget simple.
Priya Jain
Marketing Manager, Plotted Developments
Their team understood our buyers quickly. Enquiry quality improved and our sales team spent less time on cold leads.
Rohit Gupta
CEO, Boutique Developer
From creatives to landing pages, everything worked together. We finally had one partner accountable for results.
Who we work with
Tell us about the project. We’ll come back with a plan, not a pitch.
A 30-minute call covering your micro-market, current cost per
enquiry, launch timeline and where the funnel is leaking.
- Audit of your current campaigns and landing pages
- Channel mix and budget split for your price band
- A 90-day launch or inventory movement plan