10 Tips on How to Choose a Video Production Firm

Video content stands at the top of any chart if someone needs to grab your attention in today’s digital-first world. 90% of marketers agree that video gives them a good return on investment. A good video is much more than a creative asset; it is a strategic tool that can indeed elevate brand messaging and engage an audience in ways no other medium can – hence the importance of finding the right corporate video production company. A well-made video can change the way your customers see your business-for a product launch, corporate presentation, or social media campaign. Curious about why experts matter? Check out “10 Reasons Video Production Experts Make All the Difference” to find deeper insight.

But how do you know you’re hiring the right person for the job? Here are 10 detailed tips to help guide your decision.

1. Define Your Goals Clearly

First, identify your goals before you even start researching. Is this brand awareness, product education, or lead generation? Knowing your goals allows you to communicate your vision clearly to potential firms. For example, a corporate video production for business might use professional storytelling to tell key brand values, while a social video might emphasize brevity and visual impact.

2. Evaluate Their Portfolio

Most likely, you’ll get the greatest reflection of the video production company’s expertise from their portfolio. The previous works should give off a good impression of your brand tone and message. Are they specialized in story-based content, technically explaining, or creating promotional ads? A video production company that can show versatility in their portfolios could show the ability to adapt to the different demographics that you are targeting.

3. Industry Experience Check

Not all companies make videos alike. Experience in the industry is a valuable one since it denotes their familiarity with your business niche. If you’re in tech or finance, for instance, you’d want to work with a team that understands what tone and approach is required for explaining complex ideas in an engaging way. Lifestyle and retail brands can be quite story-centric and aesthetically oriented.

4. Know How They Creatively Work

Ask the potential companies about their process. They help in concept development, scripting, and post-production? A well-structured workflow guarantees your project is completed in time and up to expectations. Involving you at every step of working with a corporate video production company keeps you in line with what you want and expect.

5. Assess Their Team

Behind every amazing video, there are creative teams. Look for a company with seasoned directors, videographers, editors, and animators. The team of course does the magic, but when a great creative team cooperates effectively, you know that your project, be it a corporate presentation or an upbeat social media video, is going to shine.

The better a company can scale their team according to the scope of your project, the more it matters.

6. Budget Wisely

Although budget constraints are a must, know that video production is an investment. Thus, set a reasonable budget depending on how complex your project could be. In most cases, more budget means more equipment, professionals, and advanced post-production techniques. Small companies can do great works if they know and understand what you are going to look for in the produced video.

7. Consider Their Communication

A project will only thrive if there is effective communication. The company has to be responsive and welcoming of feedback and then actually able to turn your ideas into actionable plans. Communication will go over seamlessly from pre-production meetings to edits, meaning that your collaboration will not be stressful.

8. Seek Local Expertise

Having a corporate video production company allows for access to regional market dynamics, which the local companies know. It could be really valuable during production in creating videos that resonate with your audience. Moreover, having team access locally makes on-location shoots and in-person meetings easier to accomplish.

9. Inspect Distribution Support

Creating a video is only half the battle; it has to be distributed well. Can the company explain how they have leveraged a digital marketing agency that helped them promote the same video in various other media? Can they help you discover a targeted approach through social media, email marketing, or a YouTube campaign that will help get your message to the right people?

10. Focus on Personalization

Every business is unique, so should be the video content. You want to work with a production company that understands personality, values, and audience in the first place, but has the shot at creating that perfect formal corporate film or quirking product demo that connects with people.

Not Convinced Yet?

Here is one campaign we did for Magniflex Mattress. This is an ad commercial video that explains the concept of sustainable comfort brought by Magniflex, brought into your life through wonderful visuals and expert craftsmanship.

Why Brandshark?

Brandshark is a premier corporate video production company in Bangalore, having led in this highly competitive market. Whether a start-up or an already matured business, Brandshark’s experience will walk you through effectively. Established corporate video production for business, Brandshark understands the nuances of the Indian market and creates strategies to deliver measurable results.

Here at Brandshark, we run campaigns with many more objectives than just plain running of campaigns; we are merging our efforts with the unique objectives of your brand to deliver more engaging audiences. As a top digital marketing agency in Bangalore, we have brought video production and proven marketing strategies to the fore to amplify your reach. 

Contact us today to discover how Brandshark can transform your video marketing efforts into action-driven success.