Digital marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing is all about connecting with customers through different channels and devices. It’s not just about creating a website and sitting back to watch the customers come in. You need to be constantly active on different platforms, monitoring what’s being said about your brand and engaging with potential and current customers.#
There are many digital marketing tools available for digital marketers to help them with their work. SEO tools are important for optimizing websites and improving ranking on search engines. There are many different SEO tools available, depending on the needs of the business. It is important to choose the right tool depending on the goals of the campaign.
Some common SEO tools used in digital marketing include Google Analytics, Google Search Console, and SEMRUSH. These tools help marketers track website traffic, keyword rankings, and other important data points. They also provide insights into how well the website is performing on search engines.
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It can help digital marketers understand how people are finding and using their website and how well the website is performing on search engines.
Google Analytics provides a wealth of data on website traffic. This data can help digital marketers understand how people are finding and using their website and how well the website is performing on search engines.
Some of the key data points tracked by Google Analytics include:
– Website traffic: This data shows the number of visitors to the website, where they are coming from, and how they are finding the website.
– Traffic sources: This data shows which websites are sending traffic to the target website. It also shows what type of traffic is being sent, such as organic or paid search.
– SEO ranking: This data shows how well the website is ranking for different keywords on search engines. It can help identify which keywords need improvement.
– Engagement metrics: This data measures how engaged users are with the website, such as pageviews, time on site, and bounce rate.
Checkout more Google digital marketing tools that can help you improve in marketing
Google Search Console
Google Search Console is a free web search engine optimization (SEO) tool offered by Google. It helps digital marketers monitor their website for errors and provides insights into how the website is performing on Google search.
The Google Search Console provides a wealth of data on website performance. This data can help digital marketers understand how the website is performing on Google search, and identify areas that need improvement.
Some of the key data points tracked by the Google Search Console include:
– Website errors: This data shows any errors that were encountered when crawling the website. It can help identify broken links or pages that are not loading correctly.
– Crawl stats: This data shows how often the website was crawled by Google, and how much bandwidth was used. It can help identify issues with the website that may be causing it to rank lower on Google search.
– Indexation: This data shows how many pages of the website have been indexed by Google. It can help identify pages that are not being indexed correctly, or pages that should be excluded from indexing.
– SEO ranking: This data shows how well the website is ranking for different keywords on Google search. It can help identify which keywords need improvement.
Check these 4 SEO analysis tools
SEMRUSH is a tool used by digital marketers to help with SEO. It provides data on competitor websites, including the keywords they are targeting and how well they are ranking on Google search. This data can help identify opportunities for improvement on the target website.
SEMRUSH also provides data on website traffic, including where the traffic is coming from and what type of traffic it is. This data can help identify which marketing channels are working best for the business.
SEO is becoming increasingly important in digital marketing. As more and more people are using the internet to find information, businesses need to make sure their website is ranking high on search engines. SEO is the process of optimizing a website for search engines, and it is essential for digital marketing.
Brandshark is a creative digital marketing agency that can help you in achieving great results in SEO. We have 10+ years of experience in digital marketing, E-commerce website development, business website optimizations and more. Contact us today to know more.