SEO, or search engine optimization, is an incredibly important factor for any ecommerce store. It helps to ensure that potential customers are able to find your store and products easily when they search on the internet. With proper SEO strategies in place, ecommerce stores can reach a wider audience and increase their overall customer base.
Having an ecommerce store is a great way to reach customers all over the world, but it’s important to remember that proper SEO strategies are essential for success. Without proper SEO, potential customers may not be able to find your store or products when they search online. Therefore, it’s important that ecommerce stores avoid some of the most common SEO mistakes in order to maximize their visibility and customer base. In this article, we will discuss five of the most common mistakes made by ecommerce stores when it comes to their SEO strategy.
Here are 5 common SEO mistakes made by Ecommerce stores
Not Optimizing Pages for Search Engines
Not optimizing pages for search engines is one of the most common SEO mistakes made by ecommerce stores. When it comes to SEO, each page on your website should be optimized in order to attract more customers and ensure your store is visible in search engine results. Start with optimizing the static pages on the website like home, about us, contact, career etc, then move towards optimizing the category URLs and then products. Make sure all pages are optimized for independent relevant keywords.
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Not Using Appropriate Keywords in Content
Not using appropriate keywords in content is another common mistake made by ecommerce stores when it comes to SEO. It is important to include relevant and specific keywords in the content of your website, as they are essential for driving traffic to your store. You should use targeted keywords throughout your content, including titles, headings, body copy, product descriptions. Make sure to cross use the keywords for better internal linking.
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Ignoring Image Alt Texts
Ignoring Image Alt Texts is a major mistake made by ecommerce stores when it comes to SEO. Alt tags (or text) provide an alternative description for images on your website, and are used by search engine algorithms to understand the context of the page better. Without properly optimized image alt text, your store may be missing out on potential search results in image section of Google search results.
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Not Utilizing Internal Linking Strategies
Not Utilizing Internal Linking Strategies is another mistake made by ecommerce stores when it comes to SEO. Internal linking is an important part of any SEO strategy, as it helps search engine crawlers understand the structure of your website better. When pages are linked together internally, it makes navigating through the website easier and allows search engines to index your content more easily. Additionally, internal links can help to increase dwell time on pages, which is an important factor in SEO.
Overlooking Site Speed and Mobile Responsiveness
Overlooking Site Speed and Mobile Responsiveness is another mistake made by ecommerce stores when it comes to SEO. Site speed, or the time it takes for a page to load, is an important factor in SEO as slow loading pages can lead to lower rankings and fewer visitors. Research has shown that website visitors expect pages to load quickly and will often leave if the page takes too long to load. Additionally, it is important to ensure that your website is mobile responsive, as this will allow visitors to access it from any device with ease.
SEO is a critical part of running an ecommerce business, and avoiding common mistakes can help maximize visibility and customer base. While the 5 most common SEO mistakes made by ecommerce stores are important to consider, there are many other aspects that need to be taken into account when creating an effective SEO strategy. By following best practices, staying up to date with industry trends, and regularly monitoring your store’s performance in search engine results, you can ensure that your store is optimized for success.
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By working with Brandshark, you can ensure that all aspects of your SEO strategy are functioning effectively and that your store is able to get the most out of its digital presence. Contact us today for more information about how we can help you optimize your ecommerce store’s SEO performance.