Case Study Solus AI · WordPress 2025

A sharper digital surface for an AI-led personalization platform.

We transformed Solus AI’s complex personalization offering into a clear, intuitive WordPress experience built to communicate value and drive action.

See the work Arrow Icon Schedule a Call

Project snapshot

A WordPress build engineered for B2B SaaS clarity

client
Solus AI
industry
AI · Customer Engagement · Martech
Website type
B2B SaaS Website
platform
WordPress
goal
Create a structured, scalable and conversion-focused website that clearly communicates Solus AI's platform, use cases, features and business value.

scope of work

Website Strategy Sitemap Planning Wireframing UI Direction WordPress Development Website Optimization

Project snapshot

Built piece by piece, scrolling to life.

The challenge

Make enterprise AI easier to read

Solus AI operates in a category where the product is powerful, but communication can quickly turn too technical. The site needed to explain hyper-personalization, predictive modelling and lifecycle automation in a way that lands with decision makers in a single scroll.

challenge

Complex product communication

Translating dense AI capability into language that a CRM lead actually buys into.

challenge

Scattered user journey

Multiple personas, one site — each had to find their path within seconds.

challenge

Weak conversion flow

Demo intent was leaking. CTAs needed rhythm, not noise.

challenge

Scalable CMS structure

A foundation the in-house team could extend without breaking the system.

challenge

Cross-device performance

Enterprise-grade speed and polish from 13″ laptops to phones.

Wireframes & sitemap

Blueprint first. Pixels second.

Before any design surface, we mapped the full site structure and wireframed every page so the journey, hierarchy and conversion points were settled long before the build.
01 Homepage structure
04 Product & solution flow
02 Pricing page direction
05 Resource page structure
03 Plan comparison experience
06 Contact & demo journey

Ready to start your next project? Let’s talk.

Tell us where your site is losing people and we’ll come back with a clear point of view.

Trusted by
Client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Start a Project

Key website pages

Every page, engineered for a single outcome

Aloha Mattress

Homepage

Introduces the platform, frames its value and guides visitors into product, pricing and demo actions.
Aloha Mattress

comparison page

Explains platform capabilities in a benefit-led way — connecting AI personalization to customer engagement outcomes.
Aloha Mattress

pricing page

Plans and features in a simple, comparison-friendly format that supports faster decision making.
Aloha Mattress

resources

Houses blogs, guides and thought leadership around personalization, CRM optimization and engagement.
Aloha Mattress

contact page

Reduces friction and makes it effortless for prospects to book a demo or reach the team.

WordPress development

Built for speed, scale and
 easy management

01

WordPress CMS setup

Custom blocks tuned to the team's editorial flow.

02

Responsive development

Pixel-precise across desktop, tablet and mobile.

03

Responsive development

Semantic markup, lean DOM, fast paint.

04

Easy content management

Marketers ship pages without engineers.

05

SEO-friendly hierarchy

Schema, headings and metadata done right.

06

Speed & performance

Core Web Vitals in the green band.

07

Form & CTA integration

Demo requests flow straight into the CRM.

Website experience

A smoother journey from discovery to demo

The final experience moves visitors through the brand story without friction. From the first fold to deeper platform pages, the structure keeps communication focused and easy to follow.

Need a site that explains your product and converts better?

Brandshark combines strategy, design, content and development into one seamless digital experience

Start a Project Arrow Icon Send a Brief

Start The Project

Tell us about your brand.

A few details is all we need. We’ll get back within two working days with a point of view, not a pitch deck.