Brands today spend heavy amounts on advertising, and yet most consumers forget the ad within three seconds. Crazy, right? Unfortunately, that’s how fast people scroll today. Now this brings us to the real question, which is not “how much should you spend...
Picture this: a small boutique clothing store based in the heart of a quaint town, struggling to make ends meet amidst stiff competition. However, with the implementation of strategic e-commerce tactics, this very store transformed into a global fashion empire,...
Successful digital marketing campaigns don’t happen by accident. To measure their success, marketers need to understand key performance indicators (KPIs). KPIs are metrics used to evaluate the performance of a campaign and can be divided across social media marketing,...
Although the terms are commonly used synonymously, branding and marketing are conceptually distinct. If you ask around, you’ll get a variety of responses about the differences between the two. Some might even claim they are the same thing. Understanding this...
The joy of coming up with a fantastic new website idea may disappear as quickly as one understands how much work effort is needed to make the dream become a reality. For good or worse, no matter how big or precise your idea is, its execution necessitates a significant...