by Ankur Sharma | Nov 13, 2026 | Blogs
A D2C brand selling protein bars generates ₹5 lakh every month through its website. The founder wants to expand into quick commerce to reach more customers. But should the brand choose Blinkit, Zepto or Swiggy Instamart? More importantly, will the additional sales...
by Ankur Sharma | Nov 11, 2026 | Blogs
Every startup founder wants to grow faster. More customers, higher revenue, new markets, and bigger funding rounds often become the primary measures of success. But what happens when growth starts costing more than the value it creates? The experiences of Dunzo,...
by Ankur Sharma | Nov 10, 2026 | Blogs
A D2C brand spends ₹50,000 on Blinkit advertising and generates ₹2 lakh in sales. Encouraged by the results, it doubles its budget to ₹1 lakh. But sales increase to only ₹3 lakh. Advertising expenditure doubles, while revenue grows by just 50%. This is the challenge...
by Ankur Sharma | Nov 7, 2026 | Blogs
A D2C brand spends ₹2 lakh every month on Meta Ads, but customer acquisition costs keep rising. Meanwhile, a B2B company generates hundreds of LinkedIn leads, yet only a handful become sales opportunities. Both businesses face the same question: should they continue...
by Ankur Sharma | Nov 5, 2026 | Blogs
A D2C brand increases advertising expenditure but struggles to acquire new customers profitably. Meanwhile, a B2B company generates hundreds of enquiries, yet very few convert into paying clients. Both businesses face a similar problem: their marketing activities are...
