In the fast-paced world of D2C (Direct-to-Consumer) brands, achieving a high Return on Ad Spend (ROAS) is critical for sustainable growth. But many brands fall into the trap of focusing solely on short-term ad performance: neglecting strategies that ensure long-term...
The digital marketing world is buzzing with one big question: Will ChatGPT replace SEO? While ChatGPT is making waves in content creation, many marketers wonder if traditional SEO practices will become obsolete. But before we jump to conclusions, let’s break it down....
When running campaigns on Meta Ads manager, choosing the right audience targeting method can significantly impact your results. Meta provides two major options: Advantage+ and manual audience. Each option has strengths and challenges – so selecting the right one...
“The future of marketing is AI-driven, but which AI reigns supreme?” With the rise of artificial intelligence, OpenAI’s ChatGPT which was launched on November 30, 2022, has been a dominant force, widely used for content creation, coding, and more. With alternative...
Did you know WhatsApp is used by over 2 billion people every month? It’s not just for chatting with friends or sharing memes anymore—businesses are leveraging it as a powerful communication channel. From sending order updates to managing customer queries, WhatsApp is...
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