by Ankur Sharma | Sep 15, 2026 | Blogs
Your marketing team can shoot a Reel on an iPhone today. A creator can deliver UGC next week. AI can generate product visuals in minutes. So why would a brand still spend significantly more on a video production company and a professionally produced commercial?...
by Ankur Sharma | Sep 7, 2026 | Blogs
Walk through any Indian mall, scroll through Instagram, or open a fashion marketplace and one thing becomes obvious: young shoppers are setting the pace. Trends move from Seoul, London, or New York to Indian feeds almost instantly, and Gen Z fashion in India is...
by Ankur Sharma | Sep 6, 2026 | Blogs
Imagine spending ₹5 lakh on an influencer campaign that generates hundreds of thousands of views, only to discover that simple phone-shot UGC ads are quietly generating more sales through Meta Ads. That situation is becoming increasingly common. UGC ads and influencer...
by Ankur Sharma | Sep 5, 2026 | Blogs
Imagine it is 4:30 PM. You are hungry, your next meeting starts soon, and scrolling through hundreds of restaurants feels like another task. You do not necessarily want more choice. You want something good, predictable, and fast. That everyday moment is exactly the...
by Ankur Sharma | Sep 3, 2026 | Blogs
Not long ago, New Balance was not the sneaker brand most young consumers were excited to talk about. It had serious running credibility and loyal customers, but culturally, it was still associated with comfortable “dad shoes.” The new balance marketing strategy...
