by Ankur Sharma | Sep 5, 2026 | Blogs
Imagine it is 4:30 PM. You are hungry, your next meeting starts soon, and scrolling through hundreds of restaurants feels like another task. You do not necessarily want more choice. You want something good, predictable, and fast. That everyday moment is exactly the...
by Ankur Sharma | Sep 3, 2026 | Blogs
Not long ago, New Balance was not the sneaker brand most young consumers were excited to talk about. It had serious running credibility and loyal customers, but culturally, it was still associated with comfortable “dad shoes.” The new balance marketing strategy...
by Ankur Sharma | Sep 1, 2026 | Digital Marketing
When people talk about business strategy, they often think of a pitch deck, a vision statement, a launch plan, or a list of business goals. But none of these things, on their own, tell you what your business is actually trying to become. A real business strategy gives...
by Ankur Sharma | Aug 28, 2026 | Digital Marketing
Indian beauty brands face a difficult growth equation. Customers increasingly discover skincare, makeup, and haircare through creators, short-form videos, reviews, and social recommendations. However, continuously paying large influencers can quickly make customer...
by Ankur Sharma | Aug 27, 2026 | Digital Marketing
What do you fix when marketing suddenly stops delivering? When growth slows, the natural response is to change everything at once. Teams launch new ads, switch agencies, redesign landing pages, add channels, and increase discounts. But when your marketing strategy is...
