Leather product ecommerce photography
Lifestyle and e-commerce of Todberry leather products
For Todeberry, an e-commerce brand specializing in leather products, lifestyle photography is not just a marketing tool, it’s a storytelling medium. Capturing the elegance and durability of their leather goods, the lifestyle images transcend beyond mere product display. They evoke a sense of luxury, craftsmanship, and timeless style that resonates with the audience. Each photograph is meticulously composed to highlight the fine details and quality of the leather, while situating the products in real-life scenarios
What’s Involved?
Brandshark’s project for Todeberry, a distinguished leather product e-commerce brand, revolves around crafting an immersive lifestyle photography narrative. The objective is to capture the essence and premium quality of Todeberry’s leather goods through carefully curated images that speak volumes about style and durability. Brandshark aims to create a visual story that resonates with the audience, showcasing the products in realistic, relatable settings that highlight their practical elegance.
Project Brief
E-Commerce product photography of Todberry products including wallets, leather pouches and mouse pad.
Resources & Equipments
Photographer and stylist. Multiple colord backdrops, props, with 1 strobe light, 50mm and 18-135mm lens.
Execution time
Moodboard: 2 days, Shoot: 2 days, Editing: 1 day
FAQ
Why is e-commerce product photography essential for online businesses?
E-commerce product photography is crucial because it provides potential buyers with a visual representation of the product. In the absence of a physical store where customers can touch or try out products, clear and high-quality images become the primary means for consumers to assess product quality, design, and functionality. Effective product photos can increase conversion rates, reduce return rates, and enhance overall customer trust in a brand.
What are the key elements to consider when shooting a product for an online store?
Some key elements include lighting (consistent and natural lighting works best), background (usually white or neutral to avoid distractions), angles (multiple angles to showcase the product’s features), clarity (high-resolution images to allow zooming), and context (showing the product in use or scale).
How does product photography differ for different types of products?
To best illustrate the size and capacity of a bag, it’s helpful to photograph it next to common objects for scale or show it being worn by a model. Additionally, including images of the bag’s interior, possibly with everyday items like a wallet, phone, or notebook, can give a clearer idea of its storage capacity and organization features.
For bags photography, what is the best way to show the product's size and capacity?
To best illustrate the size and capacity of a bag, it’s helpful to photograph it next to common objects for scale or show it being worn by a model. Additionally, including images of the bag’s interior, possibly with everyday items like a wallet, phone, or notebook, can give a clearer idea of its storage capacity and organization features.
How important is post-processing or editing in e-commerce product photography?
Post-processing is essential in e-commerce product photography to ensure that the product is represented as accurately and attractively as possible. Editing can correct any lighting inconsistencies, enhance colors to be more true to life, and ensure the background is uniform and distraction-free. However, it’s crucial that editing doesn’t alter the product’s appearance to the point where it’s misleading for customers.
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