Zetor tractors

Automobile product photography

Automobile companies understand the importance of high-end images when it comes to selling products. Professional photographs can make a vehicle look dramatically more attractive and desirable, prompting customers to consider purchasing the product. High resolution photos with vibrant colors not only help to draw attention to a vehicle, but they also allow potential buyers to examine details such as the material or finish, creating a more realistic and engaging experience.

What’s Involved?

Zetor, a leading manufacturer of farming tractors, was looking for high end product photography to showcase their latest line of products. Zetor understood that in order to truly stand out from their competitors, they needed superior imagery that conveyed the strength and quality of their tractors. They sought out images that captured the power, precision and performance of the Zetor line.

Project Brief

Create a series of stunning photos that showcased their newest tractors in action

Resources & Equipments

Photographer, art director, lighting assistant. DSLR with DJI RS3, with 50MM and 26MM lenses.

Execution time

Moodboard: 2 days, Shoot: 2 days, Editing: 5 days


What is the cost of ecommerce product photography?

The cost of ecommerce product photography can vary greatly depending on the complexity of the item and the number of images required. Other factors include involvement of a professional photographer and equipments. Generally speaking, larger items tend to be more expensive than smaller ones due to increased setup time and specialized equipment. Additionally, more complex items such as jewelry or electronics may also require additional specialized equipment and/or time to get the desired effects.

What are the key elements of automobile photography?

Vehicle photography is a specialized form of photography that focuses on capturing the beauty and details of vehicles. In order to get the perfect shot, it is important to pay attention to certain key elements such as composition, lighting, angles, background, and styling.


Composition is essential when shooting a vehicle. Photographers must consider the balance of the vehicle in the frame and how to capture its size and curves. This can be accomplished by shooting from different angles, experimenting with leading lines, and playing with the depth of field.


Lighting is another important element that should be taken into consideration when shooting vehicles. Natural light is often preferred but artificial lighting can also be used to highlight certain details. It is important to consider the direction of the light and how it affects the colors of the vehicle in order to create a visually pleasing image.


The background is essential when shooting vehicles as it can help set the mood and tell a story. Photographers have many options such as cityscapes, natural landscapes, or studio backgrounds.

What are guidelines for ecommerce product photography?

The most important step in creating good product photos is to make sure you have the right lighting setup. Set up multiple soft boxes or use reflectors to create a diffused, evenly lit background. Eliminate any unnecessary clutter or distractions that don’t enhance the product itself. Try photographing from different angles and distances to emphasize different details, such as using a wide-angle shot to capture the entire item or zooming in closer on specific features. Use light and color adjustments as needed to make sure all elements of the photo appear balanced and true-to-life.

What gears are required for automobile video shoot?

In order to make an automobile video, many different pieces of gear are necessary. The first item required is a camera that can capture the desired video footage. For an automotive video, a high quality digital camera with excellent low light capabilities and the ability to shoot in slow motion would be optimal. A tripod or stabilizer would also come in handy for mounting the camera securely in a fixed position. Additionally, audio equipment is essential for recording any sound associated with the video. An external microphone will provide better quality than an on-board microphone found on most cameras. Lights and other accessories such as filters or lenses could also be used to improve the look and feel of the video footage.

Contact brandshark website design & development, branding, digital marketing image
Contact brandshark website design & development

Get in touch with us

Our digital marketing team is always ready to help. Give us a call, drop us an email, or just fill in the form below to instantly schedule a call with us.