Saree photography

Saree product lifestyle photography for Deepam

Capturing the elegance and intricacy of sarees demands a unique blend of photography skills. A saree, with its myriad of colors, patterns, and drapes, is not just a garment but an embodiment of cultural heritage and personal expression. Therefore, photographing it necessitates a keen eye for detail, a deep understanding of lighting to accentuate its texture and color, and a creative flair to showcase its versatility in drape styles

What’s Involved?

Deepam Sarees, renowned for their exquisite collections, recently sought to capture the essence of their latest line in photographs. To bring their vision to life, they enlisted the expertise of BrandShark. With a deep understanding of both product aesthetics and the nuances of saree photography, BrandShark meticulously highlighted the intricate details, vibrant colors, and unique drapes of Deepam’s new saree collection, ensuring that each image resonated with elegance and allure

Project Brief

Saree photography and videography for website and instagram.

Resources & Equipments

1 Photographer, 1 Stylist, 1 Makeup artist, Canon R8, 50mm lens

Execution time

1 day for 20 saress and 4 days for editing


What are the key elements to focus on when photographing sarees?

When photographing sarees, it’s essential to focus on:

  • Texture and Fabric: Highlighting the quality and weave of the saree.
  • Color: Ensuring that the saree’s colors are vibrant and true to the original.
  • Drape: Displaying the saree’s fall and how it wraps around the body.
  • Details: Capturing intricate patterns, embroidery, or embellishments.
  • Setting and Background: Using a backdrop that complements and doesn’t overshadow the saree.
How important is lighting in saree photography?

Lighting is paramount in saree photography. Proper lighting brings out the textures, showcases the colors authentically, and highlights the intricate details. Depending on the desired effect, one can use natural lighting for a soft and organic look or studio lights for more defined and controlled shots.

Should sarees always be photographed on models?

While using models provides a realistic look and helps potential buyers visualize how the saree drapes, it’s not always necessary. Flat lay photography, mannequin shots, or even creative drapes can be equally effective in showcasing the saree’s beauty. The choice often depends on the intended use of the photograph and the brand’s preference.

How can movement be incorporated into saree photography?

Movement can bring a dynamic and lifelike quality to saree photographs. This can be achieved by having the model twirl, walk, or adjust the saree. Using wind machines or fans can also introduce a gentle flow to the fabric, emphasizing its fluidity and grace.

It’s also important to focus on colors and textures when photographing product. Finally, take advantage of any natural elements in your environment that can be used to enhance the look of your photos.

What post-processing techniques are commonly applied to saree photographs?

Post-processing in saree photography can involve color correction to ensure the saree’s hues are represented accurately. Techniques such as sharpening can highlight the fabric’s texture, while retouching can be used to eliminate any unwanted wrinkles or blemishes. It’s also common to adjust brightness, contrast, and saturation levels to make the image pop. However, it’s essential to retain the saree’s authenticity and not over-process the image.

It’s also important to focus on colors and textures when photographing product. Finally, take advantage of any natural elements in your environment that can be used to enhance the look of your photos.

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