Plantigo: Plant-Based Vegan Protein Powder Company in India
Project brief: Search Engine Optimization, Content Strategy
About
Driven by a mission to develop a product that is both clean and nutritionally complete, Plantigo was found to deliver high-quality plant-based protein.
Plantigo is a leading plant-based vegan protein powder company in India. Specializing in high-quality, nutritious protein powders made from natural ingredients, Plantigo caters to health-conscious consumers seeking vegan and plant-based protein solutions.
Scope
Search Engine Optimization
Content strategy
Industry
Plant-Based Vegan Protein Powder Company
The Challenge
Enhancing Non-Branded Search Visibility
One of the primary challenges was capturing the interest of consumers using more generic search terms related to plant-based protein was crucial for expanding market reach.
Competing against well-known brands for top positions in search engine results required a comprehensive SEO strategy, including keyword optimization and content creation.
Additionally, understanding and addressing their questions related to plant-based protein. This approach not only improved search rankings but also built trust and engagement with potential customers, driving more organic traffic to Plantigo’s website.
Reaching the Right Audience
Reaching the right audience, those specifically interested in plant-based and vegan protein products was crucial for Plantigo’s success. Identifying and engaging with this niche market required a focused strategy to ensure that marketing efforts were directed toward potential customers who value plant-based nutrition and fitness.
Our Solution
On Page Optimization
Upon taking on the project for Plantigo, our first step was to conduct a thorough audit of their existing website. We discovered that many pages were not optimized for the targeted keywords, which hindered their visibility on search engine results pages (SERPs). We conducted detailed keyword research to identify the most relevant and high-traffic keywords for Plantigo’s niche. We reviewed the content on each page to ensure it aligned with the identified focus keywords. This involved rewriting meta titles, meta descriptions, headers, and body content to incorporate these keywords naturally and effectively.
Creating Valuable Informational Content
We created detailed comparison articles such as “Plant Protein vs. Whey Protein.” These articles provided in-depth analysis, highlighting the benefits and differences between plant-based protein and whey protein. Also, we developed a series of educational blog posts covering various aspects of plant-based nutrition, protein intake, and overall wellness.
For Example:
- How to Create a Balanced Meal Plan with Protein-Rich Foods for Kids
- The Benefits of Protein Powder for Elderly Health and Wellness
- Does Plant-Based Protein Powder Cause Acne? What You Need to Know
By addressing these topics, we positioned Plantigo as a knowledgeable and trustworthy source in the health and fitness industry.
Engaging Actively on Discussion Platforms
We actively engaged on discussion platforms such as Quora to connect with users interested in plant-based nutrition and fitness. By providing valuable insights and answering the Quora questions related to vegan protein, like “Can pea protein powder be a substitute for whey protein?” we drove traffic to Plantigo’s website and built credibility within the community.
Unmatched results
65%
growth in clicks on google search1
60%
growth in impressions on google search1
46%
growth in ranking keywords1
47%
growth in keywords on first page1
YoY comparison
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What our clients say about us
Founder Plantigo
Partnering with Brandshark has been great for Plantigo. Their strategic approach to SEO and content strategy, specifically targeting the plant-based market, has helped Plantigo stand out in a highly competitive industry. We’ve seen a remarkable increase in our online visibility and engagement. We highly recommend Brandshark to anyone looking to grow their brand’s online presence.
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