Why Content Is More Important Than Targeting After Andromeda Update?
After the Andromeda update, Meta reduced the importance of manual targeting, but many advertisers haven’t adjusted their approach. That disconnect is where performance drops, budgets burn, and teams keep optimising the wrong levers. In this blog, we’ll explain why...
What Modern Consumers Expect from FMCG Brands And How to Deliver It
The FMCG industry has always been fast paced, but today it’s moving smarter as well. Consumers are more informed and selective, which makes it more challenging for brands to adapt to changing preferences and behaviours. To stay relevant, brands need to...
How We Helped Damro Go from Page 10 to Top 5 in 6 Months
Damro has been manufacturing furniture since 1986. Today, it operates as one of the world’s largest furniture makers with over 240 showrooms across South Asia. They’ve built their reputation on delivering high-quality furniture at affordable prices. But...
6 Critical SEO Trends You Can’t Ignore in 2026 (& What to Stop Doing)
SEO in 2025 changed completely. AI Overviews started answering questions before users clicked anything. ChatGPT hit a billion searches a day. Reddit threads outranked brand websites. Algorithm updates came faster than anyone could keep up with. The tactics that worked...
Why Are There So Many Failed Brands in India’s Beauty Market?
Recently, we came across Sugar Cosmetics’ financials, and honestly, we were surprised. Revenue down 18%. Losses doubled. This is the same brand that had built a massive following and positioned itself as the go-to for Indian skin tones, and now it’s...
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