Website vs. Marketplace – Which One is Right for Your Business?
In today’s digital landscape, businesses looking to sell products or services online face an important decision: should they build their own website, join an existing marketplace, or use a combination of both? Each option has its own set of benefits and challenges,...
Using AI to Create Social Media Content – 5 Tools to Check
Reduce your content creation time in half while boosting engagement by 50%—sounds like a dream, right? Well, with the rise of AI in social media, it’s now a reality! Artificial intelligence is changing how we create and manage social media content, offering marketers...
ChatGPT vs. Perplexity: Which AI Tool is Right for Your Marketing Strategy?
Artificial intelligence is redefining marketing, providing tools to write, analyse, and strategise in ways we never thought possible. But with so many options, selecting the right AI tool can be overwhelming. Two major players, ChatGPT vs. Perplexity, have emerged as...
Failure of Anarc Watch by Techburner: Why Influencer Products Do Not Work in India
The Indian market has seen a surge in influencer-driven products in recent years, fueled by the rise of content creators on platforms like YouTube and Instagram, 84% of consumers like to make their purchases simply on the recommendation of influencers. Among these was...
How to Start Podcasting for Your Business
The podcast industry in India is growing at an impressive rate of 30% annually, with over 57.6 million monthly listeners. This massive surge in popularity presents an incredible opportunity for businesses to connect with a highly engaged audience.Podcasting for...
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