Lifestyle Product Website Design and Marketing Case Study

Democratizing sexual wellness in India

mymuse.in

Services

Brand Strategy
Web Development
Search Engine Optimization

Industry

Lifestyle (B2C)

About

MyMuse is India’s first bedroom essentials brand, on a mission to make intimacy easy, approachable and fun for Indians everywhere. They create high quality, well-designed products for your sacred spaces, and content that’s informative and real.

We have been involved with the project since its inception, helping the MyMuse team with our assistance and expertise to figure out the right approach to take this sensitive topic forward, and make a mark in the D2C brand ecosystem.

Objective

To build an online presence for MyMuse and make it easily discoverable through organic search.

The Challenge

Social Taboo

To create a brand that challenges a topic that is considered a taboo in most circles and homes

Reduce buying friction

To build a website that is easy to navigate and purchase on, so that it converts when it matters the most.

Attract Organic Traffic

To rank for relevant keywords in a domain that is filled with players who resort to black hat SEO and clickbait and create content that can be trusted.

Our Solution

Build content that is at the centre of the change that the brand stands for and bring in customers through trust

Content is the key

We started with building a blog and pushing out content that people believed in and wanted to read but was not available. Creating a platform that gave voice to MyMuse at the brand became the cornerstone of its success.

A frictionless experience

In parallel, we worked with MyMuse team to build the e-commerce functionality with UX and UI that was conversion optimized and had the least friction possible in the buying process for any visitor/potential customer.

Easy discovery for easy intimacy

We then started with a structured SEO strategy, where we identified priority keywords based on relevance and search intent, and started creating content that brought in relevant audience interested in buying MyMuse product. We also infused the articles we were writing with relevant products at the right intervals and position to push for maximum conversion.