Let’s consider Nike’s Swoosh logo for a bit. Today, Nike is more than just a brand; it’s a global emblem of sportsmanship, perseverance, and creativity. But central to Nike is their legendary ‘Swoosh,’ brought to life in 1971 by Carolyn Davidson....
Just a few years back, conversations about AI began to gain momentum. We could have never imagined the capabilities of AI then. Fast forward to today, it has turned our world upside down. AI spans across a wide range of futuristic capabilities, from image generation...
Your work on social media marketing campaigns doesn’t just end when you hit “publish”. It’s way more than – plan, launch, and watch. You need to stay focused on your brand’s goals and audience needs, from start to finish. In this guide, we’ll cover...
Marketer’s main goal with social media is to boost engagement. But their biggest hurdle is creating content which actually drives that engagement. With 5.17 billion social media users globally, the average person in 2024 uses 6.7 different networks each month....
Think about the #ShotOniPhone campaign by Apple or #ShareACoke launched by Coca-Cola. While the former highlights breathtaking user pictures and unleashes creativity globally, ShareACoke swaps the classic logo for “Share a Coke with” and a person’s...
Instagram has moved beyond personal use and vacation pictures. Ask yourself: is Instagram marketing worth your time? Should your business join the platform too? Research says, Instagram, being a visual-first social medium, boasts over one billion monthly active users...
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