by Ankur Sharma | Apr 16, 2026 | Blogs
BNPL and EMI for D2C have become almost unavoidable as brands compete to reduce purchase friction and increase conversions. For high-ticket products especially, offering installment-based payments feels like an easy win. But there’s a real trade-off. While these...
by Ankur Sharma | Apr 16, 2026 | Blogs
The debate around Cross-sell vs upsell is not just about tactics—it’s about timing. Most D2C brands treat both as interchangeable levers to increase revenue, but in reality, they perform very differently depending on where the customer is in the funnel. If...
by Ankur Sharma | Apr 16, 2026 | Blogs
Most D2C brands assume that the only way to bring back inactive customers is through discounts. But over time, this creates a dangerous pattern where customers only return when there is a price drop, not because they value the product. The real problem is not pricing....
by Ankur Sharma | Apr 16, 2026 | Blogs
Most D2C founders focus heavily on acquiring customers, but very few realise that the real growth begins after the sale. The Post-purchase experience is often treated as an operational step, not a strategic lever. This creates a gap where brands lose repeat revenue...
by Ankur Sharma | Apr 14, 2026 | Blogs
Cash on Delivery (COD) is still a dominant payment method for many D2C brands in India. It reduces friction for first-time buyers, but it also brings operational challenges like high return-to-origin (RTO) rates and blocked cash flow. On the other hand, prepaid orders...
by Ankur Sharma | Apr 14, 2026 | Blogs
Many D2C brands start with a clear goal—sell directly to customers, control margins, and build a strong brand. But as they scale, profitability becomes harder to achieve. Customer acquisition costs rise, repeat purchases slow down, and growth starts to plateau. At...
