Your work on social media marketing campaigns doesn’t just end when you hit “publish”. It’s way more than – plan, launch, and watch. You need to stay focused on your brand’s goals and audience needs, from start to finish. In this guide, we’ll cover...
Marketer’s main goal with social media is to boost engagement. But their biggest hurdle is creating content which actually drives that engagement. With 5.17 billion social media users globally, the average person in 2024 uses 6.7 different networks each month....
Think about the #ShotOniPhone campaign by Apple or #ShareACoke launched by Coca-Cola. While the former highlights breathtaking user pictures and unleashes creativity globally, ShareACoke swaps the classic logo for “Share a Coke with” and a person’s...
Instagram has moved beyond personal use and vacation pictures. Ask yourself: is Instagram marketing worth your time? Should your business join the platform too? Research says, Instagram, being a visual-first social medium, boasts over one billion monthly active users...
When we say: YouTube, besides being an entertainment platform, is gaining its pace for marketers, we mean it to the core. While one-quarter of internet users watch videos for 10 hours or more, YouTube boasts over two billion active users globally. Being the second...
Ever accidentally deleted an email and had to redo the entire campaign from scratch? It’s beyond frustrating. While the email marketing software industry is growing more competitive day by day, marketing teams invest weeks in finding the perfect email marketing tool....
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