In a world where 87% of marketers say video has a direct impact on sales, it’s clear that corporate video production is not just a passing trend but a vital part of any serious marketing strategy. Companies increasingly turn to video to engage, educate, and drive results. The question is, what’s new in corporate video production for business? This article explores the latest video trends that companies should keep on their radar to stay competitive.
Contents
- 1 1. Artificial Intelligence (AI) Enhances Production Efficiency
- 2 2. Virtual Production and Augmented Reality (AR)
- 3 3. The Popularity of Micro-Content and Bite-Sized Videos
- 4 4. Shoppable Videos: Closing the Gap Between Interest and Purchase
- 5 5. Animation and Motion Graphics
- 6 6. The Silent Video Trend and the Importance of Captions
- 7 7. Live Streaming for Real-Time Engagement
- 8 Why Brandshark is the Right Choice for Corporate Video Production
1. Artificial Intelligence (AI) Enhances Production Efficiency
The role of AI in corporate video production cannot be overstated. Today, AI tools are making video production faster and more efficient by handling tasks like script generation, editing, and even scene selection. This technology streamlines the production process, allowing companies to save time and focus on creative aspects.
Moreover, AI-powered analytics are offering insights into viewer behavior. Machine learning algorithms can analyze which parts of a video attract the most engagement, helping brands optimize content for maximum impact. For businesses, this means data-backed decisions that result in higher audience engagement and better ROI.
2. Virtual Production and Augmented Reality (AR)
The line between real and virtual environments is increasingly blurred in corporate video production. Virtual production techniques, which combine live-action with CGI, provide a cost-effective way to create engaging content. This method also offers unmatched flexibility, allowing teams to experiment with different settings and visual styles without physically changing locations.
AR, meanwhile, is rapidly gaining popularity in the business world. From virtual product demos to interactive branding experiences, AR engages audiences in memorable ways. According to Retail Perceptions, 56% of consumers feel more confident about purchases when they can experience products via AR, making it an excellent tool for corporate video production.
3. The Popularity of Micro-Content and Bite-Sized Videos
The dominance of short-form platforms like TikTok and Instagram Reels has introduced a strong preference for quick, digestible videos. HubSpot reports that short-form videos offer the highest ROI among video marketing formats. In a world with decreasing attention spans, bite-sized content under 60 seconds is ideal for conveying brand messages quickly and effectively.
For corporate video production, this shift means businesses should focus on concise storytelling that delivers impact in seconds. The effectiveness of micro-videos is clear, especially when it comes to capturing a business audience’s attention. These videos can spotlight key messages, share customer testimonials, or showcase product features—quickly, creatively, and to the point. For example, check out the short stop-motion animated commercial we created for a new skincare brand, Skinmumma. With a quirky storyline and stop-motion techniques, this video tells an engaging story in a captivating format, demonstrating the potential of short-form content for brand storytelling.
4. Shoppable Videos: Closing the Gap Between Interest and Purchase
Shoppable videos are simplifying the path to purchase by allowing viewers to buy products directly from the video. These videos provide a seamless connection between discovery and conversion, making them highly effective in eCommerce. According to Google, brands that add product feeds to their video campaigns see a 60% boost in conversions.
For businesses, shoppable videos allow for creative ways to engage customers while promoting products. Imagine a corporate product demo where viewers can directly click to learn more or make a purchase—this functionality not only enhances the user experience but also improves conversion rates.
5. Animation and Motion Graphics
For industries that need to explain complex ideas, animation and motion graphics have become crucial tools. Whether for product demonstrations, data visualizations, or brand storytelling, animated content breaks down intricate concepts into easy-to-understand visuals. A study by Renderforest found that 91% of businesses believe that animated videos help their audience understand their services more effectively.
Animations allow brands to communicate effectively while keeping the tone professional. They’re ideal for corporate presentations, investor updates, or customer education videos. Additionally, motion graphics are cost-effective, making them accessible to companies of all sizes.
6. The Silent Video Trend and the Importance of Captions
As mobile viewing becomes more prevalent, especially on platforms like Facebook, many viewers are consuming content without sound. In fact, 85% of Facebook videos are watched without audio. By adding captions, companies can ensure that their message reaches all viewers, regardless of sound preferences.
Captions also improve video accessibility, allowing hearing-impaired users to engage with content. This approach can boost view-through rates by up to 80%. For businesses focusing on corporate video production, adding captions ensures wider reach and better engagement metrics.
7. Live Streaming for Real-Time Engagement
Live streaming is an effective tool for businesses looking to build trust and engage audiences in real-time. Platforms like Instagram Live and YouTube allow brands to connect directly with their audiences, hosting Q&As, product launches, and behind-the-scenes looks.
Live streaming provides an authentic and interactive experience, which appeals to viewers. It’s especially valuable for corporate events and product introductions, where businesses can field questions and interact directly with customers.
Why Brandshark is the Right Choice for Corporate Video Production
Brandshark is a leading choice as a video production company in Bangalore, specializing in corporate video production in today’s digital age. Whether you’re a start-up or an established business, Brandshark will guide you efficiently through the process. We concentrate significantly on social media marketing and website development, with deep knowledge of Indian market dynamics to deliver proven results.
Whether you need to introduce your company, launch a new product, showcase growth, record a webinar or podcast, or have a unique idea for incorporating video into your strategy, our in-house video production service can steer you in the right direction. Brandshark doesn’t just implement run-of-the-mill campaigns; we align our strategies with the unique goals of your brand, creating connections that lead to measurable growth.
Contact us today to put our expertise to work and see how your marketing can be elevated through corporate video production that resonates and turns insights into action.