by Ankur Sharma | May 13, 2026 | Startup
Most Indian D2C founders obsess over one number while scaling paid ads: ROAS. If campaigns are showing a 3x or 4x return, the assumption is that the business is healthy. But in reality, many brands with strong ad ROAS still struggle with profitability, cash flow...
by Ankur Sharma | May 12, 2026 | Startup
Most Indian SaaS companies obsess over acquisition but spend very little time understanding why customers leave. Teams track: Demos booked CAC Pipeline growth Monthly recurring revenue Yet retention discussions usually begin only when churn becomes impossible to...
by Ankur Sharma | May 11, 2026 | Startup
Indian consumers are becoming far more aware of what goes inside their food. Ingredient awareness, health concerns, and social media education are changing how people buy snacks, beverages, baby food, and packaged staples. This shift is making clean-label food a major...
by Ankur Sharma | May 8, 2026 | Digital Marketing
Most B2B companies assume the only way to close deals faster is by reducing prices. But discounting usually creates a different problem. It lowers margins, attracts price-sensitive customers, and trains buyers to delay decisions until the next discount arrives. This...
by Ankur Sharma | May 7, 2026 | Startup
India’s food market is going through a major shift. Consumers are reading labels more carefully, experimenting with healthier diets, and becoming more aware of sustainability. What was once a niche category limited to vegan cafes in metro cities is now entering...
