by Ankur Sharma | Jun 25, 2026 | Tech News
94% of procurement leaders use generative AI every week, according to research from AI at Wharton. Yet only 4% have rolled it out across their entire procurement function. So which number actually describes your team? That gap is the real story of AI in procurement in...
by Ankur Sharma | Jun 23, 2026 | Startup
Many D2C founders reach a point where growth feels busy but not controlled. Sales are moving, campaigns are running, agencies are active, but the founder is still making every major marketing and financial decision. This is usually when the question comes up: Should...
by Ankur Sharma | Jun 22, 2026 | Digital Marketing
Can a famous face really fix weak growth? For Indian D2C brands, celebrity endorsement looks tempting because it creates instant visibility. But visibility is not the same as profitable growth. If your product, positioning, pricing, and retention are weak, a celebrity...
by Ankur Sharma | Jun 20, 2026 | Digital Marketing
Why should a customer trust you before they try your product? Most Indian D2C brands answer that question with: Ads Influencers Discount-led landing pages That works until CAC rises, creatives tire out, and every competitor starts saying the same thing. Founder-led...
by Ankur Sharma | Jun 19, 2026 | Startup
Are you raising capital to grow? Or are you raising it because cash is stuck in inventory, COD orders, RTO, marketplaces and ad spends? That difference matters. For Indian D2C founders, debt vs equity financing is not just a funding choice. It decides how much control...
