Off page SEO is one of the most important aspects of digital marketing. It’s the process of optimizing a website or web page through external means, such as social media, link building, and directory submissions. By improving off page SEO, you can improve your website’s search engine ranking and visibility. There are many ways to improve off page SEO, and in this article we will discuss five of them.
1. Social media
Social media is a powerful tool that can be used to improve off page SEO. By creating and sharing engaging content on social media, you can attract more visitors to your website and increase your search engine ranking. Additionally, you can use social media to build links to your website, which will also help improve off page SEO. Remember the links on social media are no-follow links which can help in getting traffic on the website bit will not help in improvement in domain authority.
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2. Link building
Link building is another important aspect of off page SEO. By obtaining links from high-quality websites, you can improve your website’s search engine ranking and visibility. Additionally, link building can also help increase traffic to your website. The most effective way of link building is guest blogging, which is when you write a blog post for another website in exchange for a link back to your own website.
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3. Directory submissions
Submitting your website to online directories can also help improve off page SEO. By submitting your website to relevant directories, you can increase your website’s visibility and search engine ranking. Lately directory submissions are not very effective when it comes to link building due to low DA and high toxicity score of directories. So make sure to identify right directories for link building which have high DA and low toxicity score.
4. Blog comments
Leaving comments on other people’s blogs is a great way to build links to your website and improve off page SEO. When you leave a comment, make sure to include a link back to your website. This way of link building is not very effective lately until you are engaging in a meaningful conversation with the help of commenting on other blog posts.
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5. Forum postings
Another great way to build links and improve off page SEO is by posting on forums. When you post on a forum, include a link back to your website in your signature. This is an effective way to get high-quality backlinks and improve off page SEO. Some popular discussion forums are Quora and Reddit. First create a detailed account in discussion forums, identify relevant questions and then write answers with only couple of link backs to the website. Do not overuse linking and keep a mix of answers with and without link backs.
By following these tips, you can improve off page SEO and increase your website’s search engine ranking and visibility.
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