Digital marketing is a broad term that encompasses all marketing efforts that use electronic channels to reach and engage customers. This can include email, social media, paid search, and more. While there are many different aspects to digital marketing, one of the most important is SEO.
SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. When done correctly, SEO can help a website rank higher in search engine results pages, resulting in increased website traffic and revenue.
Before you proceed read this article to know How search engine crawlers work
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Track these 4 Parameters to improve SEO performance
Keyword ranking
One of the most important aspects of SEO is tracking how well your website is ranking for specific keywords. This can be done using a variety of tools, such as Google Search Console and SEMrush. By tracking your keyword rankings, you can see which keywords are helping to drive the most traffic to your site and make adjustments as needed.
Organic impressions
Organic impressions are the number of times your website appears in search engine results pages (SERPs) without any paid advertising. This can be a valuable metric to track, as it can show you how well your website is ranking organically for certain keywords.
You can track organic impressions using various tools, such as Google Search Console and SEMrush. By tracking this metric, you can see which keywords are getting maximum impressions and then you can adjust your strategy accordingly.
Check our complete guide on SEO writing tips
Organic traffic
Organic traffic is the term used to describe the website visitors who find your site through search engines such as Google, Yahoo, and Bing. This type of traffic is considered to be more valuable than other sources of web traffic, such as social media or paid advertising.
One of the best ways to track organic traffic is through Google Analytics. By setting up conversion tracking, you can see which keywords are sending the most traffic to your site. You can also see how much revenue this traffic is generating for your business.
Another great tool for tracking organic traffic is SEMrush. This tool allows you to see which pages on your website are getting the most organic traffic and which keywords are driving that traffic. You can then use this information to improve your SEO strategy and maximize your ROI.
Domain authority (DA) is a metric used to measure the strength of a website or domain. It is scored on a scale from 1 to 100, with 100 being the strongest. The higher the score, the more likely the website is to rank high in search engine results pages.
There are a number of factors that contribute to a website’s DA score, including the number of links pointing to the site, the quality of those links, and the age of the domain.
You can track a website’s DA score using various tools, such as Moz’s DA Tool and SEMrush’s Domain vs. Domain tool. By tracking this metric, you can see how your website compares to others and make adjustments as needed.
SEO is considered to be the best form of digital marketing because it leads to long term continuous website traffic. Unlike other forms of digital marketing, such as social media or paid advertising, SEO is a long-term strategy that produces consistent results.
By optimizing your website for Google search, you can rank higher in SERPs and earn more website traffic. And by tracking your keyword rankings, organic impressions, and organic traffic, you can see which SEO strategies are working best for you and make adjustments as needed.
Brandshark is India’s leading creative digital marketing agency which has given some extremely good results in We. They have a team of experienced professionals who know how to optimize a website for Google search and help it rank higher in SERPs. If you are looking out for SEO audit of your website drop a comment in the comments section below.