Dubai’s allure transcends borders, drawing millions of visitors each year to its iconic landmarks, and pristine beaches. The UAE Department of Tourism formulated the forward-thinking ‘Dubai Tourism Strategy 2020’ with the goal to entice 25 million visitors. While the initiative gained approval in 2013 for the first time, the UAE’s Tourism Department has devised an ambitious tourism strategy, poised to attract 25 million tourists by 2025. Likewise, Dubai is expected to contribute 12.4 percent of the GDP by the end of 2027. However, behind this magnetic appeal lies a range of marketing strategies for travel and tourism – meticulously crafted to captivate audiences worldwide. Here’re a few of them. 

1. Engage in Social Media Campaigns

An average traveler has 400 digital moments on average before making the booking decision, and almost 90% of those experiences are mobile experiences. Likewise, 27% of travelers make the initial decision to travel to a specific destination – all thanks to Facebook posts!  In the digital age, social media undoubtedly serves as a powerful conduit for inspiration and engagement. So, go ahead and utilize popular social media channels namely Facebook, Instagram, Twitter, and LinkedIn as avenues to market your Dubai tours and interact with prospective travelers. Share captivating visual content, encourage user-generated posts, and provide exclusive glimpses into your offerings. Actively engage with your audience by responding to comments and inquiries, and employ targeted advertising campaigns to extend your reach to a broader audience. By orchestrating user-generated content initiatives and employing relevant hashtags, a vibrant community of travelers can be cultivated, amplifying the reach and resonance of marketing efforts. 

2. Invest In Influencer Partnerships

Influencer Partnerships tops the list of marketing strategies for travel and tourism. According to The State of Influencer Marketing 2020 Benchmark Report, the majority of people believe that influencer marketing is effective. Another research by Twitter shows that 40% of the consumers follow decisions made by influencers – right, left and center! Hence, collaborating with influencers possessing a penchant for immersive storytelling facilitates authentic engagement with diverse demographics. Partner with influential figures in the travel sphere who boast a substantial following and resonate with your desired demographic. Collaborate with them to spotlight your tours, experiences, and packages of Dubai via sponsored posts or influencer initiatives, expanding your reach and fostering credibility among potential travelers.

3. Think along the lines of Localized Content and SEO

No discussion on marketing strategies for travel and tourism is complete without bringing forth SEO. By weaving Dubai-specific keywords like “travel agents in Dubai”, “travel operator in Dubai”, “best travel booking website Dubai”, “Dubai based travel agency”, “luxury travel booking Dubai” into website content, organic discoverability is augmented. Craft tailored landing pages and informative articles catering to the nuances of Dubai’s offerings. This enhances visibility, ensuring prominence in search engine rankings and facilitating seamless exploration for intrigued travelers. Conduct keyword research to identify popular search terms and incorporate them into your website’s content, meta tags, headings, and URLs. Focus on local SEO by targeting location-specific keywords to attract Dubai-based travelers.

4. Cultivate Engagement and Conversions with Email Marketing Campaigns

Email marketing remains a stalwart tool for nurturing customer relationships in the field of marketing strategies for travel and tourism. According to Phocuswright Research, 36% of travelers rated travel as an important spending priority. And 58% of people check their email first thing in the morning! Curating personalized newsletters infused with enticing offers, insider tips, and updates on Dubai’s dynamic landscape cultivates a sense of anticipation and exclusivity among subscribers. Create a mailing list comprising intrigued travelers and regularly furnish them with updates, exclusive deals, and personalized suggestions. Utilize email marketing to cultivate leads, stimulate repeat bookings, and spotlight fresh tour packages or seasonal promotions.

5. Integrate Mobile-Friendly Website and Apps

In an era dominated by mobile technology, optimizing digital assets for seamless accessibility across devices is imperative. A mobile-friendly website coupled with intuitive apps serves as indispensable tools for travelers navigating Dubai’s myriad offerings. Providing features such as real-time updates, itinerary planning, and exclusive discounts enhances user experience, fostering convenience and loyalty among discerning travelers.

6. Prioritize Analytics and Performance Tracking

In the dynamic landscape of digital marketing, informed decision-making is contingent upon meticulous analysis of performance metrics. Ensure to monitor and assess your digital marketing endeavors utilizing platforms such as Google Analytics. Consistently scrutinize the effectiveness of your campaigns, website traffic, conversion rates, and return on investment (ROI) to inform data-driven decisions and refine your strategies for enhanced outcomes. By leveraging insights gleaned from analytics, marketing strategies for travel and tourism can be refined iteratively, ensuring maximal efficacy and return on investment. 

7. Leverage Content Partnerships and Collaborations

Collaboration lies at the heart of innovation. Likewise, forging strategic partnerships within the travel ecosystem amplifies marketing reach and resonance. By aligning with airlines, hotels, tour operators, and local attractions, synergistic opportunities for cross-promotion abound. Joint social media campaigns, guest blogging, and bundled offerings confer added value to travelers, fostering a cohesive ecosystem that beckons exploration and adventure.

8. Remarket and Retarget Campaigns

Remarketing and retargeting campaigns help in rekindling interest among prospective travelers. Create remarketing and retargeting strategies to connect with individuals who have previously browsed your site or displayed an interest in traveling to Dubai. Utilize focused advertisements on platforms such as Google Ads and Facebook to jog their memory about your services and motivate them to finalize their travel plans.


Standing in today’s ever-evolving dynamics, adept navigation of marketing strategies for travel and tourism is paramount to position Dubai as a premier destination. As Dubai evolves and adapts to meet the changing needs of travelers, its magnetic charm will endure, inviting visitors to embark on unforgettable journeys filled with discovery and wonder.