After the Andromeda update, Meta reduced the importance of manual targeting, but many advertisers haven’t adjusted their approach. That disconnect is where performance drops, budgets burn, and teams keep optimising the wrong levers. In this blog, we’ll explain why...
Sustainable marketing has evolved from simply using recycled packaging or adding a green label to products. Today, “green” means much more. It’s about how brands think, act, communicate, and what kind of value they create for both people and the planet. Consumers are...
The FMCG industry has always been fast paced, but today it’s moving smarter as well. Consumers are more informed and selective, which makes it more challenging for brands to adapt to changing preferences and behaviours. To stay relevant, brands need to...
Damro has been manufacturing furniture since 1986. Today, it operates as one of the world’s largest furniture makers with over 240 showrooms across South Asia. They’ve built their reputation on delivering high-quality furniture at affordable prices. But...
Most founders choose freemium because it feels like the safest bet. Give people a free version, let them experience the value, and eventually, they’ll upgrade. Sounds reasonable, right? But here’s the reality: The majority of free users never convert. They...
