by Ankur Sharma | Jul 21, 2026 | Branding
Every founder has probably heard this before: “Customers aren’t loyal anymore. They’ll switch brands the moment someone offers a lower price.” But if that’s really true, how did brands like Zerodha, Nykaa, CaratLane, and Apple build...
by Ankur Sharma | Jul 20, 2026 | Startup
If you’re wondering how to create demand for a product in 2026, you’re probably facing the same challenge as thousands of businesses today. Competition is increasing, customer acquisition costs are rising, and simply building a better product isn’t...
by Ankur Sharma | Jul 18, 2026 | Digital Marketing
Launching a business website is an important step toward building your online presence. However, a website alone is not enough to attract customers or generate leads. Before going live, businesses need to ensure that their digital marketing foundation is ready. A...
by Ankur Sharma | Jul 17, 2026 | Digital Marketing
A CEO once told me that Indian customers aren’t loyal and will leave the moment a competitor offers a better price. I hear this from founders constantly. But if that were true, how did Zerodha, Nykaa, Wakefit, and CaratLane become market leaders? Why do people...
by Ankur Sharma | Jul 16, 2026 | Startup
Most founders assume growth slows because marketing stops working. In reality, the constraint changes as the business grows. Understanding D2C growth stages helps founders solve the right problem instead of spending more money on the wrong one. A brand at ₹1 crore...
