by Ankur Sharma | Jun 17, 2026 | Ecommerce
Is beauty still worth entering? D2C beauty brands in India are not struggling because demand is weak. They are struggling because every second brand is selling the same serum, sunscreen, hair oil, and “clean” promise. The category is still growing across marketplaces,...
by Ankur Sharma | Jun 16, 2026 | Digital Marketing
Scaling Meta ads? Then your creative brief is no longer a design request. It is the operating document for your Meta ads creative strategy, because every vague input becomes wasted. Most D2C brands brief agencies like this: “Make 10 statics, 5 reels, keep it premium,...
by Ankur Sharma | Jun 12, 2026 | Digital Marketing
Looking for the best influencer marketing agency in India? Instead of sorting through dozens of options, start with a shortlist of agencies that actively help brands connect with creators, manage campaigns, and track results. Below are five agencies worth considering...
by Ankur Sharma | Jun 11, 2026 | Startup
When should finance stop being founder-led? That is the real question behind when to hire a CFO in a D2C brand. Most founders don’t ignore finance. They just confuse clean accounting with financial control until cash gets stuck in inventory, discounts, RTO,...
by Ankur Sharma | Jun 9, 2026 | Digital Marketing
Why does ROAS drop when you start spending more? Because scaling exposes the gap between demand capture and demand creation. At ₹10,000 a day, your ads may be converting people who already: Know the product Trust the brand Were close to buying anyway. At ₹50,000 a...
