by Ankur Sharma | May 13, 2026 | Startup
Most Indian D2C founders obsess over one number while scaling paid ads: ROAS. If campaigns are showing a 3x or 4x return, the assumption is that the business is healthy. But in reality, many brands with strong ad ROAS still struggle with profitability, cash flow...
by Ankur Sharma | May 12, 2026 | Startup
Most Indian SaaS companies obsess over acquisition but spend very little time understanding why customers leave. Teams track: Demos booked CAC Pipeline growth Monthly recurring revenue Yet retention discussions usually begin only when churn becomes impossible to...
by Ankur Sharma | May 11, 2026 | Startup
Indian consumers are becoming far more aware of what goes inside their food. Ingredient awareness, health concerns, and social media education are changing how people buy snacks, beverages, baby food, and packaged staples. This shift is making clean-label food a major...
by Ankur Sharma | May 7, 2026 | Startup
India’s food market is going through a major shift. Consumers are reading labels more carefully, experimenting with healthier diets, and becoming more aware of sustainability. What was once a niche category limited to vegan cafes in metro cities is now entering...
by Ankur Sharma | Nov 14, 2025 | Digital Marketing, Startup
Modern problems require modern solutions. In this way, mind mapping, which was just a simple brainstorming trick, is a core skill for evolving teams. In 2025, drawing branches and flow charts around a central idea is not all mind map design is, it’s about...
