In recent years, the landscape of shopping in India has undergone a dramatic transformation, with the surge of e-commerce platforms revolutionizing the way people shop. From the bustling streets of metropolitan cities to the remotest corners of the country, online shopping has become a ubiquitous phenomenon, offering convenience, variety, and competitive prices at the click of a button. So, whether you start an ecommerce business or continue being a voracious consumer of the market, always remember, best-selling items are often a reflection of consumer preferences, market trends, and promotional strategies. Therefore, in this article, we delve into the top nine online best-sellers in India, shedding light on the products that have captured the imagination of Indian consumers and dominated the digital marketplace.

Apparel and Fashion Accessories:

Topping the charts as one of the most sought-after categories in online shopping is apparel and fashion accessories. Research reveals that fashion is the largest B2C ecommerce market, expected to grow further at 9.4% per year and reach a total market size of US$1,103.1 billion by the end of 2027. From trendy streetwear to traditional ethnic wear, Indian consumers flock to e-commerce platforms to satisfy their sartorial cravings. The convenience of browsing through a plethora of options from the comfort of their homes, coupled with lucrative discounts and hassle-free returns, has propelled the online fashion industry to new heights.

Home Decor and Furnishings:

The desire to create a cozy and aesthetically pleasing abode has fueled the demand for home decor and furnishings in India. Online platforms offer a treasure trove of options, ranging from chic furniture pieces to eclectic decor accents, allowing consumers to transform their living spaces with just a few clicks. With the added advantage of doorstep delivery and hassle-free installation, online shopping for home decor has become a trend among urban dwellers.


The appetite for electronic gadgets knows no bounds in India, with consumers constantly seeking the latest innovations and technological marvels. Global IT spending on electronic devices is expected to reach approximately five trillion U.S. dollars in 2024, increasing by about 6.8 percent compared to 2023.From smart home devices to cutting-edge gadgets, online platforms cater to the tech-savvy populace with irresistible deals and exclusive launches. With the added advantage of doorstep delivery and easy returns, online shopping for electronics has become the preferred choice for millions of Indians.

Beauty and Personal Care Products:

In an era where self-care reigns supreme, beauty and personal care products have emerged as top-selling items in the online sphere. Similarly, high-quality beauty product photography and its ever evolving trends plays a pivotal role in driving increased sales by captivating consumers with visually appealing images that highlight the features and benefits of the products, ultimately enticing them to make a purchase. From skincare essentials to makeup must-haves, e-commerce platforms offer a plethora of options to pamper oneself. The availability of renowned brands and curated collections ensures that consumers can indulge in their beauty rituals with ease and convenience.

Baby Care Products:

Parenthood comes with its own set of challenges, and online shopping has emerged as a savior for busy parents seeking convenience and quality in baby care products. Globally, the care sector of the baby market is estimated to be worth more than 67 billion U.S. dollars, with strong growth forecast in years to come. The baby food market is, similarly, worth just over 67 billion U.S. dollars and expected to reach a value of nearly 100 billion U.S. dollars by 2027. From diapers and feeding essentials to baby clothing and toys, e-commerce platforms offer a wide array of products to cater to the needs of little ones. The option of doorstep delivery and subscription services further enhances the appeal of online shopping for baby care essentials.

Mobile Phones:

In the age of technology, mobile phones have become indispensable gadgets that bridge the gap between individuals and the digital world. The smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecasted that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010. With a plethora of brands and models vying for consumers’ attention, the online marketplace offers a diverse array of options to suit every budget and preference. From budget-friendly smartphones to flagship devices boasting cutting-edge features, online platforms cater to the diverse needs of Indian consumers, making mobile phones one of the top-selling products in the country.

Handmade Items:

In a world dominated by mass-produced goods, handmade items hold a special allure for discerning consumers seeking unique and artisanal products. Online platforms provide a platform for artisans and craftsmen to showcase their creativity and craftsmanship, offering a curated selection of handmade goods ranging from pottery and textiles to jewelry and home decor. The appreciation for handmade items reflects a growing trend towards sustainable and ethical consumption practices in India.

Books and Stationery:

Despite the digital revolution, the charm of books and stationery remains undiminished in India. Online platforms have emerged as a haven for book lovers, offering a vast collection of literary masterpieces ranging from best-selling novels to academic textbooks. The global surge in reading and book sales is evident with the 2023 book market valued at $132.4 billion, and it’s projected to reach $163.89 billion by 2030. Additionally, the availability of customized stationery and niche products adds to the allure of online shopping for bookworms and stationery enthusiasts alike.

Groceries and Food Items:

The pandemic-induced lockdowns have accelerated the adoption of online grocery shopping in India, with consumers embracing the convenience and safety of doorstep delivery. From daily essentials to gourmet delicacies, e-commerce platforms offer a comprehensive range of groceries and food items, allowing consumers to stock up their pantries with ease. The availability of discounts and cashback offers further sweetens the deal, making online grocery shopping a preferred choice for busy urbanites.


So, perform market analysis to pinpoint sought-after products and understand the needs of your prospective clientele. You may also utilize digital resources like Google Trends, Amazon Bestsellers, and various social media platforms to acquire insights into your target demographic. Likewise, if you’re planning to start an ecommerce business, partnering with the best digital marketing agency in Bangalore or any other city elsewhere, can further enhance your online presence and drive sales  to ensure success in this digital era. From fashion-forward millennials to busy parents and tech enthusiasts, e-commerce platforms cater to a diverse spectrum of consumers, providing convenience, variety, and value for money. As the online marketplace continues to evolve, one thing is clear – the era of digital shopping has well and truly arrived in India!