Vanalaya product photography

Indian food product photography: Vanalaya

ndian food product photography captures the rich diversity and vibrant colors of India’s culinary heritage, showcasing dishes in their most appetizing and visually appealing form. Through the use of strategic lighting, composition, and styling, these photographs evoke the aromatic spices and textures that are synonymous with Indian cuisine. Whether it’s for marketing, menus, or cookbooks, this genre of photography plays a crucial role in enticing viewers and conveying the flavors and traditions of India’s vast gastronomic landscape.

Vanalaya food photography coffee

What’s Involved?

The assignment involved capturing the essence of Vanalaya’s flagship offerings – Ghee, Honey, Coffee, and Gulkand – in a manner that not only highlighted their natural goodness but also communicated the brand’s ethos of wellness and sustainability. Through meticulously arranged compositions, rich textures, and a palette that resonated with the warmth and authenticity of these products, Brandshark’s photography brought to life the organic beauty and health benefits.

Project Brief

Creative product photography combined with artistic food photography.

Resources & Equipments

Photographer and food stylist. Multi color background, festive props,  with 1 light, 50mm and 18-135mm lens, and props.

Execution time

Moodboard: 2 days, Shoot: 1 day, Editing: 4 days

FAQ

What is the cost of creative food photography?

The cost of creative food photography varies significantly based on a multitude of factors. At its essence, it’s an intricate blend of art and commerce, where pricing depends on the photographer’s expertise and reputation, the complexity of the shoot, location expenses, equipment used, the need for specialized props or backdrops, and post-production requirements. Additionally, the duration of the shoot, the number of final images desired, licensing agreements for image use, and any additional staff such as food stylists or assistants further influence the overall cost. Considering these factors, while local or emerging photographers might offer competitive rates, renowned professionals in high-demand urban centers can command premium prices. Thus, from affordable to high-end, the spectrum is vast, making it essential for clients to define their requirements and budgetary constraints before diving into the realm of creative food photography.

What type of backdrop is used for food photography?

In food photography, the choice of backdrop plays a crucial role in conveying the mood, tone, and context of the image. Different backdrops can dramatically change the overall feel and story the image tells. Here are some commonly used backdrops in food photography:

  1. Wooden Boards or Tables: These offer a rustic, homey feel. Whether it’s old barn wood, painted planks, or polished oak, wooden surfaces add texture and warmth.

  2. Marble and Granite: These provide a clean, elegant, and modern look. A white or light-colored marble is especially popular for its neutral tone and subtle texture.

  3. Tile: Used particularly for Mediterranean or Spanish vibes, tiles can introduce patterns and colors.

  4. Metal Surfaces: Such as old baking sheets, which can give an industrial or vintage look.

  5. Linen or Fabric: Soft fabrics can be used to add texture and depth. They can be placed underneath a plate or draped in the background.

Which props can be used for food photography?

Creative food photography relies on a variety of props to create the desired look, feel and effect. Although the main focus should be on the ingredients and presentation of the dish itself, surrounding elements can help create a more interesting image. With just a few well-chosen items, you can give your photographs added depth and texture. In this shoot of Tropolite whipping cream we have used cakes, pastries, baking plate, chocolates, oven glove, champagne bottle, strawberries.

 

How to make your food product stand out in photos?

In order to make your food product stand out in photos, there are several tips and techniques to keep in mind. First, pay attention to the details! Experiment with different angles and perspectives to capture interesting shots that make the food look its best. Good composition, lighting, and styling will make a big difference in how appetizing your product looks on camera.

 

It’s also important to focus on colors and textures when photographing food. The use of props such as dishes, utensils, or garnishes can also add to the visual appeal of a photo and help draw attention to the product. Finally, take advantage of any natural elements in your environment that can be used to enhance the look of your photos.

What are some common mistakes to avoid in food photography?

There are several common mistakes to avoid in food photography to ensure that your images look their best:

  1. Poor lighting: Using harsh or dim lighting can make your photos look unappetizing or unappealing. It’s important to use natural or soft light and avoid using the flash on your camera.

  2. Overstyling: While it’s important to style and arrange the food in an appealing way, over-styling can make the dish look unrealistic or unappetizing. Keep it simple and focus on the natural beauty of the food.

  3. Unappetizing food: If the food itself doesn’t look fresh or appetizing, it will be difficult to make it look good in a photo. Use fresh ingredients and take care in preparing the dish.

  4. Messy backgrounds: A cluttered or messy background can distract from the main focus of the photo – the food. Keep the background simple and clean.

  5. Over-editing: While it can be tempting to apply a lot of filters or effects to your photos, over-editing can make them look unnatural or fake. Use editing tools sparingly and focus on enhancing the natural beauty of the food.

  6. Poor composition: The composition of your photo is important in guiding the viewer’s eye and creating a sense of balance and harmony. Take care in arranging the food and other elements in the frame.

How do I style and arrange food for the most appealing shot?

Styling and arranging food for the most appealing shot is both an art and a science. Here are some tips to help you create visually appealing food photos:

  1. Keep it simple: Don’t overcrowd the plate or add too many elements that will compete for the viewer’s attention. Focus on the main dish and choose simple, complementary elements to add interest.

  2. Think about color: Use a color palette that complements the food and creates a visually appealing contrast. For example, red berries against a green background can create a striking visual impact.

  3. Consider texture: Texture can add depth and interest to a food photo. Think about using contrasting textures, such as a crunchy granola on top of a smooth yogurt.

  4. Use props strategically: Props can add interest and context to a food photo, but be careful not to overdo it. Choose props that complement the food and don’t detract from the main dish.

  5. Pay attention to composition: The composition of your photo is important in creating balance and harmony.

What is the role of food stylist in food photography?

A food stylist plays a pivotal role in food photography, ensuring that the dishes appear visually appetizing, fresh, and perfectly plated for the camera. Drawing from a blend of culinary and artistic expertise, they employ various techniques to enhance food’s appeal, from selecting the freshest ingredients to using tools and tricks to achieve the desired look. While it’s possible to conduct a food photography shoot without one, employing a food stylist can elevate the final image quality, making the difference between a good shot and a captivating masterpiece. For professionals or those aiming to achieve a specific high-end look, investing in a skilled food stylist is often a wise choice.

What are the best techniques to make the food look fresh and appealing?

In food photography, ensuring the subject looks fresh and tempting is paramount. Among the best techniques are selecting the freshest ingredients and showcasing their natural beauty, often enhanced with a light mist of water for a just-washed appearance. Undercooked vegetables can retain a vibrant hue, while brushing meats with oil or glazes lends them a succulent sheen. Using colorful and complementary garnishes, artfully arranged, can accentuate the main dish’s allure. Light plays a crucial role; soft, diffused natural light can highlight the food’s textures and colors without overpowering them. Lastly, paying attention to the plate and its presentation, ensuring no smudges or unintended drips, provides a clean canvas that emphasizes the dish’s inherent appeal.

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