by Ankur Sharma | Jul 31, 2026 | Digital Marketing
AI has made marketing faster than ever before. Today, businesses can use AI to: Write blogs Create ad creatives Generate videos Send emails Automate campaign optimization For many founders, this feels like the perfect AI marketing strategy. But if AI is making...
by Ankur Sharma | Jul 30, 2026 | Digital Marketing
Marketing attribution gives D2C founders a comforting answer: this ad, keyword, email, or influencer generated the sale. The problem is that marketing attribution often assigns credit without proving that the marketing activity caused the purchase. A customer may...
by Ankur Sharma | Jul 29, 2026 | Startup
Choosing between a branded house vs house of brands is not simply a naming decision. It determines how customers understand your products, how efficiently you spend on marketing, and how much risk each new launch creates for the rest of the business. For D2C founders,...
by Ankur Sharma | Jul 28, 2026 | Digital Marketing
Every growing D2C company eventually faces the same buy vs build question. Should you hire an internal team, develop a capability from scratch, or pay an external partner that can deliver it immediately? The answer affects speed, cash flow, control, and the company’s...
by Ankur Sharma | Jul 27, 2026 | Startup
For a growing D2C brand, fulfilment eventually becomes more than an operational task. It affects delivery speed, customer satisfaction, working capital and profitability. The 3pl vs own warehouse decision often appears when order volumes increase and founders begin...
