by Ankur Sharma | Apr 2, 2026 | Blogs
Many Indian D2C brands grow quickly in their early stages. Paid ads bring traffic, marketplaces drive initial sales, and the brand begins to build recognition among consumers. For a while, revenue grows steadily. But after reaching a certain scale — often between ₹30...
by Ankur Sharma | Apr 1, 2026 | Blogs
Many D2C brands in India start with a single growth channel. Most often, this is Meta ads or marketplace sales. In the early stages, this works well because paid ads can generate sales quickly and marketplaces already have built-in demand. The problem begins when the...
by Ankur Sharma | Apr 1, 2026 | Blogs
Many D2C founders assume that scaling a brand means increasing ad budgets. When growth slows, the default response is often to spend more on Meta or Google Ads. But in many cases, this approach simply increases customer acquisition costs without improving...
by Ankur Sharma | Apr 1, 2026 | Blogs
Many Indian D2C brands grow quickly in the early stages. Sales increase, ad campaigns perform well, and revenue charts start looking impressive. But behind this growth, many brands quietly lose money on every order they sell. The core problem is not demand or product...
by Ankur Sharma | Apr 1, 2026 | Blogs
Many founders building consumer brands in India face a common distribution question: should they sell on marketplaces like Amazon and Flipkart, or invest in their own store? The decision becomes complicated because each channel offers different advantages in terms of...
