The FMCG industry has always been fast paced, but today it’s moving smarter as well. Consumers are more informed and selective, which makes it more challenging for brands to adapt to changing preferences and behaviours. To stay relevant, brands need to...
Damro has been manufacturing furniture since 1986. Today, it operates as one of the world’s largest furniture makers with over 240 showrooms across South Asia. They’ve built their reputation on delivering high-quality furniture at affordable prices. But...
Most founders choose freemium because it feels like the safest bet. Give people a free version, let them experience the value, and eventually, they’ll upgrade. Sounds reasonable, right? But here’s the reality: The majority of free users never convert. They...
Positioning used to be simple. If your customer understood what you were selling, you were on the right track. But discovery no longer starts with a customer. It begins with a system. Now, AI is what decides what gets surfaced, summarized, and cited before anybody has...
Most founders don’t doubt marketing; they doubt whether it’s working. Dashboards have everything, with animated charts, and reports are coming in every week. But when the investors or board member asks, “What ROI are we getting from...
