Not everyone will like this, but CTR is a vanity metric. Most marketers obsess over click-through rates as if it’s the only number worth tracking. But high CTR doesn’t mean high revenue; it means people clicked. That’s it. The real question? Were those...
What if you could grow your business into a ₹1,000+ crore empire without breaking your bank or spending on expensive celebrity deals? If you think having a huge advertising budget is the only way to make people trust your brand, think again. Some of the most...
If your paid ads are running but results feel slow, then the problem may not be your ads at all. Many brands keep spending on campaigns that seem fine, but the results don’t show the way you want it to. For many brands and founders, this leads to constant...
Recently, we came across Sugar Cosmetics’ financials, and honestly, we were surprised. Revenue down 18%. Losses doubled. This is the same brand that had built a massive following and positioned itself as the go-to for Indian skin tones, and now it’s...
The digital marketing landscape has never been louder. Algorithms rewrite themselves. AI tools multiply every month. Audiences scroll faster, skip quicker, and trust slower. For years, marketing was a numbers game: target, optimize, repeat. But in 2025, that formula...
