Recently, we came across Sugar Cosmetics’ financials, and honestly, we were surprised. Revenue down 18%. Losses doubled. This is the same brand that had built a massive following and positioned itself as the go-to for Indian skin tones, and now it’s...
The digital marketing landscape has never been louder. Algorithms rewrite themselves. AI tools multiply every month. Audiences scroll faster, skip quicker, and trust slower. For years, marketing was a numbers game: target, optimize, repeat. But in 2025, that formula...
People are expecting more than just traditional branding from brands. They’re expecting emotions. They’re expecting immersion. They are expecting to have all their senses engaged. This helps the brand and audience build a deeper emotional connection and that is...
If your brand disappears from social media one day, would anyone notice? This is the real test of overall visibility – not how much you spend, but how much people truly care. The stability between paid advertising and publicity has shifted...
“My ROAS died overnight.” “CPA doubled.” “Andromeda killed my campaigns.” You’ve probably heard variations of these complaints everywhere. And honestly, they’re not surprising. Meta announced Andromeda back in December 2024, but most advertisers didn’t get the update...
