by Ankur Sharma | Jun 18, 2026 | Branding
Which earns more? UGC or Studio Production. That’s the wrong question to ask first. For D2C brands, the ugc or studio production decision only makes sense when you know where the buyer is in the funnel, what doubt you need to remove, and how expensive the product is....
by Ankur Sharma | Nov 29, 2025 | Blogs, Branding
Recently, we came across Sugar Cosmetics’ financials, and honestly, we were surprised. Revenue down 18%. Losses doubled. This is the same brand that had built a massive following and positioned itself as the go-to for Indian skin tones, and now it’s...
by Ankur Sharma | Nov 25, 2025 | Blogs, Branding
People are expecting more than just traditional branding from brands. They’re expecting emotions. They’re expecting immersion. They are expecting to have all their senses engaged. This helps the brand and audience build a deeper emotional connection and that is...
