by Ankur Sharma | Aug 15, 2026 | Branding
When growth slows, is the brand really the problem? A new rebranding strategy can feel like the obvious fix when the logo looks dated, the packaging blends in, or the website no longer reflects where the company is headed. But visual change cannot repair a weak...
by Ankur Sharma | Aug 13, 2026 | Branding
You can have a strong product, happy customers, and solid repeat purchase rates, and still struggle to grow. One common reason is brand perception. When your website, packaging, ads, or social presence appear less credible than the product itself, customers judge the...
by Ankur Sharma | Jul 22, 2026 | Branding
Markets are not short of options. Customers can find dozens of products with similar features, prices, and promises within minutes. A clear brand positioning strategy helps your business occupy a distinct place in the customer’s mind instead of becoming another...
by Ankur Sharma | Jul 21, 2026 | Branding
Every founder has probably heard this before: “Customers aren’t loyal anymore. They’ll switch brands the moment someone offers a lower price.” But if that’s really true, how did brands like Zerodha, Nykaa, CaratLane, and Apple build...
by Ankur Sharma | Jun 18, 2026 | Branding
Which earns more? UGC or Studio Production. That’s the wrong question to ask first. For D2C brands, the ugc or studio production decision only makes sense when you know where the buyer is in the funnel, what doubt you need to remove, and how expensive the product is....
by Ankur Sharma | Apr 30, 2026 | Branding
Finding the right influencer marketing agencies in Mumbai is no longer just about discovering creators with large followings. Brands today need agencies that understand: campaign strategy creator selection performance tracking The right partner can help you reach...
