AI is no longer something people experiment with out of curiosity. In 2026, it has become a core part of how individuals and businesses work every day. What started as simple chatbots has now evolved into complex platforms that can write, code, design, research and...
A decade ago, there were barely 30 skincare brands advertising online in India. Today? Over 1,200 registered brands are competing for the same scroll space, from legacy players like Himalaya and Biotique to D2C disruptors like Minimalist, Dot & Key, and...
60% of search queries now end without users ever clicking through to a website. It means that your potential customers are asking ChatGPT, Perplexity, and Claude for product recommendations and getting direct answers. That’s a problem. Because if your products...
Marketing isn’t just about selling. It’s about understanding why people buy. Behind every ad that grabs your attention or every brand you search for on Google, there’s usually one of two forces that are at work: push or pull marketing. Think of them as two...
You’re running your meta ads and it seems to be going well. Your ROAS is at 4x or 5x which is a good sign and you’re feeling confident. So you decide to double your budget, because spending more means earning more, right? Then you check your statistics a week later...
After the Andromeda update, Meta reduced the importance of manual targeting, but many advertisers haven’t adjusted their approach. That disconnect is where performance drops, budgets burn, and teams keep optimising the wrong levers. In this blog, we’ll explain why...
