The FMCG industry has always been fast paced, but today it’s moving smarter as well. Consumers are more informed and selective, which makes it more challenging for brands to adapt to changing preferences and behaviours. To stay relevant, brands need to...
Damro has been manufacturing furniture since 1986. Today, it operates as one of the world’s largest furniture makers with over 240 showrooms across South Asia. They’ve built their reputation on delivering high-quality furniture at affordable prices. But...
Recently, we came across Sugar Cosmetics’ financials, and honestly, we were surprised. Revenue down 18%. Losses doubled. This is the same brand that had built a massive following and positioned itself as the go-to for Indian skin tones, and now it’s...
People are expecting more than just traditional branding from brands. They’re expecting emotions. They’re expecting immersion. They are expecting to have all their senses engaged. This helps the brand and audience build a deeper emotional connection and that is...
“My ROAS died overnight.” “CPA doubled.” “Andromeda killed my campaigns.” You’ve probably heard variations of these complaints everywhere. And honestly, they’re not surprising. Meta announced Andromeda back in December 2024, but most advertisers didn’t get the update...
A lot of people think SEO works the same for every industry. Write a few blogs, target high-volume keywords, wait for traffic, and call it a day. Sounds nice… but it falls apart the moment you try it in B2B. Because in B2B, traffic alone doesn’t mean much. What...
