Ecommerce Advertising: Why ROAS Drops When You Scale

Ecommerce Advertising: Why ROAS Drops When You Scale

by | Oct 23, 2025 | Ecommerce

If ₹50K in ads brings a 4x return, then spending ₹2L should bring more, right? Wrong. As you increase spend, costs rise, clicks slow down, and that 4x quickly drops to 1.8x. It’s not that your ads stopped working – it’s that ROAS doesn’t grow in a straight line....
5 Reasons Why Social Commerce is Essential Today

5 Reasons Why Social Commerce is Essential Today

by | Sep 5, 2024 | Ecommerce

The global social commerce market is projected to reach $8.5 trillion by 2030. By combining social media and online shopping, it allows people to browse, review, and purchase products directly from platforms like Instagram, Facebook, and Pinterest. This trend is...