A decade ago, there were barely 30 skincare brands advertising online in India. Today? Over 1,200 registered brands are competing for the same scroll space, from legacy players like Himalaya and Biotique to D2C disruptors like Minimalist, Dot & Key, and...
Damro has been manufacturing furniture since 1986. Today, it operates as one of the world’s largest furniture makers with over 240 showrooms across South Asia. They’ve built their reputation on delivering high-quality furniture at affordable prices. But...
If ₹50K in ads brings a 4x return, then spending ₹2L should bring more, right? Wrong. As you increase spend, costs rise, clicks slow down, and that 4x quickly drops to 1.8x. It’s not that your ads stopped working – it’s that ROAS doesn’t grow in a straight line....
How many sales are you losing right now without even realising it? Well, for most new clients we onboard, the answer is quite shocking. Abandoned carts. Ignored offers. Silent unsubscribes. Add them all up and you’ll see a giant hole in your revenue bucket. But here’s...
The global social commerce market is projected to reach $8.5 trillion by 2030. By combining social media and online shopping, it allows people to browse, review, and purchase products directly from platforms like Instagram, Facebook, and Pinterest. This trend is...
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