by Ankur Sharma | Jun 23, 2026 | Startup
Many D2C founders reach a point where growth feels busy but not controlled. Sales are moving, campaigns are running, agencies are active, but the founder is still making every major marketing and financial decision. This is usually when the question comes up: Should...
by Ankur Sharma | Jun 19, 2026 | Startup
Are you raising capital to grow? Or are you raising it because cash is stuck in inventory, COD orders, RTO, marketplaces and ad spends? That difference matters. For Indian D2C founders, debt vs equity financing is not just a funding choice. It decides how much control...
by Ankur Sharma | Jun 11, 2026 | Startup
When should finance stop being founder-led? That is the real question behind when to hire a CFO in a D2C brand. Most founders don’t ignore finance. They just confuse clean accounting with financial control until cash gets stuck in inventory, discounts, RTO,...
by Ankur Sharma | Jun 3, 2026 | Digital Marketing, Startup
Is your manufacturer helping your brand grow? Choosing a contract manufacturer is one of the most important decisions a D2C founder will make. Your manufacturing partner affects product quality, inventory availability, customer satisfaction, and profitability. A poor...
by Ankur Sharma | May 29, 2026 | Startup
Why are so many supplement brands in India starting to look the same? Protein powders, collagen drinks, gut health products, herbal blends, vitamins, and gummies are launching every week across Shopify stores, marketplaces, Instagram, and quick commerce platforms....
by Ankur Sharma | May 13, 2026 | Startup
Most Indian D2C founders obsess over one number while scaling paid ads: ROAS. If campaigns are showing a 3x or 4x return, the assumption is that the business is healthy. But in reality, many brands with strong ad ROAS still struggle with profitability, cash flow...
