by Ankur Sharma | Jul 24, 2026 | Startup
For many D2C founders, marketing begins as a founder-led function. The founder approves campaigns, reviews Meta Ads, speaks with agencies and decides which products to promote. But as channels, teams and revenue grow, these decisions become harder to coordinate. This...
by Ankur Sharma | Jul 23, 2026 | Digital Marketing
AI search for ecommerce is changing how customers discover, compare, and select products. Instead of opening several websites, shoppers can ask ChatGPT, Google, Copilot, or Perplexity for the best product for a specific need, budget, ingredient preference, or use...
by Ankur Sharma | Jul 22, 2026 | Branding
Markets are not short of options. Customers can find dozens of products with similar features, prices, and promises within minutes. A clear brand positioning strategy helps your business occupy a distinct place in the customer’s mind instead of becoming another...
by Ankur Sharma | Jul 21, 2026 | Branding
Every founder has probably heard this before: “Customers aren’t loyal anymore. They’ll switch brands the moment someone offers a lower price.” But if that’s really true, how did brands like Zerodha, Nykaa, CaratLane, and Apple build...
by Ankur Sharma | Jul 20, 2026 | Startup
If you’re wondering how to create demand for a product in 2026, you’re probably facing the same challenge as thousands of businesses today. Competition is increasing, customer acquisition costs are rising, and simply building a better product isn’t...
