by Ankur Sharma | Apr 9, 2026 | Blogs
India’s next wave of D2C growth is not coming from metro cities. It is coming from Tier 2 and Tier 3 markets where millions of new internet users are discovering brands through regional languages. Many D2C founders still build their marketing around English-first...
by Ankur Sharma | Apr 9, 2026 | Blogs
Customer segmentation is one of the most underused growth levers in many D2C brands. Most founders focus heavily on acquisition but treat all customers the same once they enter the system. This often leads to inefficient marketing spend, poor retention, and missed...
by Ankur Sharma | Apr 9, 2026 | Blogs
Many D2C founders are starting to look beyond Meta and Google for growth. Rising customer acquisition costs and unpredictable performance have made performance marketing harder to scale. This has pushed many marketing leaders to explore channels like CTV and OTT...
by Ankur Sharma | Apr 9, 2026 | Blogs
Many D2C founders eventually face the same growth problem. Paid ads bring customers, but acquisition costs keep rising. What once worked profitably on Meta or Google slowly becomes harder to scale. Affiliate marketing offers a different path. Instead of paying upfront...
by Ankur Sharma | Apr 9, 2026 | Blogs
Direct-to-consumer brands are often grouped together as a single category. But in reality, the marketing systems that work for a fashion D2C brand rarely work for an FMCG D2C brand. The products behave differently, customers buy for different reasons, and the...
