Every AMC knows SEBI’s 0.02% rule – the mandatory Investor Awareness and Protection (IAP) allocation every mutual fund must set aside to educate investors (not promote its own schemes). On paper, it’s straightforward – but most AMCs struggle to make real...
If ₹50K in ads brings a 4x return, then spending ₹2L should bring more, right? Wrong. As you increase spend, costs rise, clicks slow down, and that 4x quickly drops to 1.8x. It’s not that your ads stopped working – it’s that ROAS doesn’t grow in a straight line....
There was a time when Shiprocket was every D2C brand’s go-to logistics partner. But over the past year, that story has changed. What was once the great equaliser for eCommerce brands has slowly become a growing source of frustration. Social media is now filled with...
Every failed payment is lost revenue. It’s a customer who wanted to pay but couldn’t. Maybe their card was wrongly declined. Maybe UPI didn’t go through. Maybe your gateway stopped working at the wrong time. Now think about this happening hundreds or thousands of...
SEO isn’t dead… but the old playbook is. Because AI search is rewriting the rules. Not too long ago, getting to the top of Google’s first page was as simple as stuffing a few keywords, stacking some backlinks, and boom – traffic rolled in. But today? That game...
