Why Your Get Clicks But No Sales (& How to Fix It)
Not everyone will like this, but CTR is a vanity metric. Most marketers obsess over click-through rates as if it’s the only number worth tracking. But high CTR doesn’t mean high revenue; it means people clicked. That’s it. The real question? Were those...
How 3 Indian D2C Brands Won Trust Without Big Campaigns
What if you could grow your business into a ₹1,000+ crore empire without breaking your bank or spending on expensive celebrity deals? If you think having a huge advertising budget is the only way to make people trust your brand, think again. Some of the most...
The Silent Money Leaks in Paid Campaigns (And How to Fix Them in 7 Days)
If your paid ads are running but results feel slow, then the problem may not be your ads at all. Many brands keep spending on campaigns that seem fine, but the results don’t show the way you want it to. For many brands and founders, this leads to constant...
6 Critical SEO Trends You Can’t Ignore in 2026 (& What to Stop Doing)
SEO in 2025 changed completely. AI Overviews started answering questions before users clicked anything. ChatGPT hit a billion searches a day. Reddit threads outranked brand websites. Algorithm updates came faster than anyone could keep up with. The tactics that worked...
Understanding the Difference: Brand Book vs Brand Guideline
Have you ever worked with a team where one person used a blue logo, another chose a random font, and someone else wrote copy that sounded nothing like your brand? Suddenly, instead of looking professional, you look like three different companies fighting for...
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