by Ankur Sharma | Apr 16, 2026 | Blogs
The debate around category creation vs category entry is one of the most important strategic decisions for any D2C founder in India. It directly impacts your CAC, brand narrative, and how fast you can scale. Most founders assume creating a new category is the shortcut...
by Ankur Sharma | Apr 16, 2026 | Blogs
Breaking into a market dominated by legacy FMCG giants is not just about having a better product. It’s about clarity in D2C brand positioning—knowing exactly where you stand, who you serve, and why customers should switch from brands they’ve trusted for years. Most...
by Ankur Sharma | Apr 16, 2026 | Blogs
BNPL and EMI for D2C have become almost unavoidable as brands compete to reduce purchase friction and increase conversions. For high-ticket products especially, offering installment-based payments feels like an easy win. But there’s a real trade-off. While these...
by Ankur Sharma | Apr 16, 2026 | Blogs
The debate around Cross-sell vs upsell is not just about tactics—it’s about timing. Most D2C brands treat both as interchangeable levers to increase revenue, but in reality, they perform very differently depending on where the customer is in the funnel. If...
by Ankur Sharma | Apr 16, 2026 | Blogs
Most D2C brands assume that the only way to bring back inactive customers is through discounts. But over time, this creates a dangerous pattern where customers only return when there is a price drop, not because they value the product. The real problem is not pricing....
