by Ankur Sharma | Aug 2, 2026 | Digital Marketing
If you’ve ever tried to price out a proper marketing setup for a small business, you know how expensive it gets. Add up all the pieces, and it’s easy to see why most small businesses just skip marketing altogether: A photographer for product shoots An...
by Ankur Sharma | Aug 1, 2026 | Digital Marketing
How much should a D2C brand really spend on marketing? Spend too little, and growth slows. You won’t acquire enough customers or collect enough data to improve your campaigns. Spend too much, and rising acquisition costs can drain your cash flow and hurt...
by Ankur Sharma | Jul 31, 2026 | Digital Marketing
AI has made marketing faster than ever before. Today, businesses can use AI to: Write blogs Create ad creatives Generate videos Send emails Automate campaign optimization For many founders, this feels like the perfect AI marketing strategy. But if AI is making...
by Ankur Sharma | Jul 30, 2026 | Digital Marketing
Marketing attribution gives D2C founders a comforting answer: this ad, keyword, email, or influencer generated the sale. The problem is that marketing attribution often assigns credit without proving that the marketing activity caused the purchase. A customer may...
by Ankur Sharma | Jul 29, 2026 | Startup
Choosing between a branded house vs house of brands is not simply a naming decision. It determines how customers understand your products, how efficiently you spend on marketing, and how much risk each new launch creates for the rest of the business. For D2C founders,...
